Trump University Entrepreneurship 101 : How to Turn Your Idea into a Money Machine

by Gordon, Michael E.

• ISBN13: 9780470467183
• ISBN10: 0470467185
• Edition: 2nd
• Format: Hardcover
• Copyright: 2009-09-28
• Publisher: Wiley

Summary

The book has three objectives: 1) to energize readers to take courageous, thoughtful steps toward your entrepreneurial goal; 2) to demystify the entrepreneurial process from idea to start-up to growth; and 3) to improve their chances of success . Unique and original visual models, case studies, downloadable worksheets, war stories from Donald Trump himself, and pep talks are used extensively.

Author Biography

Michael E. Gordon, PhD, has founded five companies and teaches entrepreneurship at universities around the world, including the Harvard University Extension School, the International School of Management in Paris, and Babson College, where he is an Adjunct Professor. He coaches and trains executives on entrepreneurial leadership, corporate revitalization, and strategies for competitive advantage.

Table of Contents

Foreword	p. ix
Acknowledgments	p. xi
Introduction Buckle Up For Your Fantastic Voyage	p. xiii
Trump On Entrepreneurship	p. 1
Unleash Your Entrepreneurial Power	p. 3
Feel The Fear - Do It Anyway	p. 15
Start Right - Build On The Customer Model	p. 27
Find Ideas In A Turbulent World	p. 35
Select One (And Only One)Opportunities	p. 47
Exploit Opportunities During Challenging Economic Times	p. 61
Build Your Fortune As A Techo-Preneur	p. 73
Bootstrap	p. 79
Plan For The War With Your Competitive	p. 89
Design Your Money Machine	p. 101
Virtualize And Globalize	p. 113
Harness Web 2.0 For Competitive Advantage	p. 123
Do Well And Do Good	p. 133
Devise A Winning Strategy	p. 139
Project Your Growth And Profitability	p. 157
Mobilize Powerful Resources Quickly	p. 173
Develop A Simple, Effective Business Plan	p. 183
Become A Win-Win Negotiator	p. 199
Raise Money	p. 209
Fixate On The Customer	p. 225
Launch Your Venture!	p. 235
Suffer Growing Pains Joyfully	p. 245
Notes	p. 257
Index	p. 265
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