Trump University Entrepreneurship 101 : How to Turn Your Idea into a Money Machine

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  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2009-09-28
  • Publisher: Wiley
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.


The book has three objectives: 1) to energize readers to take courageous, thoughtful steps toward your entrepreneurial goal; 2) to demystify the entrepreneurial process from idea to start-up to growth; and 3) to improve their chances of success . Unique and original visual models, case studies, downloadable worksheets, war stories from Donald Trump himself, and pep talks are used extensively.

Author Biography

Michael E. Gordon, PhD, has founded five companies and teaches entrepreneurship at universities around the world, including the Harvard University Extension School, the International School of Management in Paris, and Babson College, where he is an Adjunct Professor. He coaches and trains executives on entrepreneurial leadership, corporate revitalization, and strategies for competitive advantage.

Table of Contents

Forewordp. ix
Acknowledgmentsp. xi
Introduction Buckle Up For Your Fantastic Voyagep. xiii
Trump On Entrepreneurshipp. 1
Unleash Your Entrepreneurial Powerp. 3
Feel The Fear - Do It Anywayp. 15
Start Right - Build On The Customer Modelp. 27
Find Ideas In A Turbulent Worldp. 35
Select One (And Only One)Opportunitiesp. 47
Exploit Opportunities During Challenging Economic Timesp. 61
Build Your Fortune As A Techo-Preneurp. 73
Bootstrapp. 79
Plan For The War With Your Competitivep. 89
Design Your Money Machinep. 101
Virtualize And Globalizep. 113
Harness Web 2.0 For Competitive Advantagep. 123
Do Well And Do Goodp. 133
Devise A Winning Strategyp. 139
Project Your Growth And Profitabilityp. 157
Mobilize Powerful Resources Quicklyp. 173
Develop A Simple, Effective Business Planp. 183
Become A Win-Win Negotiatorp. 199
Raise Moneyp. 209
Fixate On The Customerp. 225
Launch Your Venture!p. 235
Suffer Growing Pains Joyfullyp. 245
Notesp. 257
Indexp. 265
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