The Twenty-First-Century Media Industry Economic and Managerial Implications in the Age of New Media
- ISBN13:
9780739140048
- ISBN10:
0739140043
- Format: Paperback
- Copyright: 2011-07-15
- Publisher: Lexington Books
- More Book Details
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Supplemental Materials
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Summary
The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
