Type Rules!: The Designer's Guide to Professional Typography, 2nd Edition

by Ilene Strizver (School of Visual Arts, New York, NY )

• ISBN13: 9780470500903
• ISBN10: 0470500905
• Format: eBook
• Copyright: 2009-03-01
• Publisher: Wiley

Summary

"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again." -Allan Haley, Director of Words and Letters, International Typeface Corporation"Type Rules! is a 'must-have' book for students and professionals alike. I highly recommend it." -Prof. Ed Benguiat, World-renowned type designer and educator, School of Visual Arts, NYCType Rules!, Second Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Second Edition has everything today's serious designer needs. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages like Adobe InDesign and QuarkXPress.This new Second Edition also includes three new features: Tech Tips-Instructional sidebars that succinctly explain how to achieve the covered typographic principles and techniques Type Tips-Expert tips and helpful hints that offer insightful details on covered topics Educational Supplements-Exercises and assignments that reinforce material and show how to apply techniques in the real world

Table of Contents

Preface

Acknowledgments

Introduction

A Brief History of Type.

Sounds to Symbols

Gutenberg and Movable Type

Phototype

Herb Lubalin

Into the Digital Age

Exercises:

Design Guidelines, Nancy Sharon Collins

Historical Design, Ilene Strizver

Typographic Timeline, Ilene Strizver

From Metal to Mac: Understanding Font Technology.

What is a Font?

Font Formats

Type 1 (or PostScript Fonts)

TrueType Fonts

OpenType Fonts

Hinting

Font Management Utilities

Techtip: Font Icons

Typetip: Style-Linked Fonts

Exercise:

Keyboard Layout Charts, Ilene Strizver

What Makes a Typeface Look the Way It Does?

Parts of a Character

Type Categories

Serif

Sans Serif

Scripts

Handwriting

Blackletter

Titling Fonts

Decorative and Display

Typetip: One- and Two-storey "a"s and "g"s

Exercises:

Think Like a Type Designer, Ilene Strizver

Personal Type Specimen Book

Type Specimen Book and Typeface Analysis

On Beyond Zebra: The 27th Letter Assignment, Virginia Rougon Chavis

Selecting the Right Type for the Job.

Design Goals

Legibility and Readability

What Makes a Good Typeface?

Text vs. Display

Typographic Illustration

Script, Calligraphic, and Handwriting Fonts

When the Best Font for the Job Isn't a Font

Type Families

Dos and Don'ts

Mixing It Up

Typetip: Type Specimens

Typetip: A Bodoni by Any Other Nameà

Exercises:

A Garamond is a Garamond is a Garamondàor is It? Ilene Strizver

Why Are All the Scary Typefaces Pointy? Christopher Andreola

Legibility and Readability Study, Peter Bain, Ilene Strizver

Basic Techniques for Emphasis.

Italics

Boldface

Underscores

Techtip: Underlines in QuarkXPress

Point Size

Cap vs. Lowercase

Wide vs. Narrow

Changing Typestyle

Changing Color or Shade

Exercises:

Typographic Hierarchy Study, Elizabeth Resnick

Currency Redesign, Jimmy Moss

Advanced Techniques for Emphasis.

Initial Caps

Small Caps

Oldstyle Figures

Indents

Ligatures

Techtip: Ligatures in QuarkXPress

Swash Characters

Alternate Characters

Techtip: Glyph Palettes

Exercise:

Expressive Typography, Stephanie Nace

Basic Fine-Tuning and Tweaking.

Type Size

Line Length

Line Spacing (Leading)

Techtip: Auto Leading

Alignment

A Few Words About Rags

Widows and Orphans

Typetip: Adobe Text Composer

Typetip: Baseline Shift

Techtip: Baseline Shift in Adobe InDesign & QuarkXPress

Exercises:

Concert Poster Design, Frank Armstrong

Information Hierarchy Book, David Kadavy

Advanced Fine-Tuning and Tweaking.

Hyphenation

Techtip: Discretionary Hyphens

Hung Punctuation

Techtip: Hung Punctuation in Adobe InDesign

Visual Alignment

Typetip: Type on a Curve

Kerning

Typetip: Kerning Units

Techtip: Adjusting Kerning

Typetip: Proportional vs. Tabular Figures

Techtip: Adjusting Tracking

Tracking

Techtip: Adjusting Word Spacing

Word Spacing

Exercises:

Type Poster, David Kadavy

Spacing, Kerning, and Visual Alignment Exploration, Ilene Strizver

Typographic Typos and How To Avoid Them.

Hyphen, En Dash, and Em Dash

Quotation Marks

Techtip: Smart Quotes

Typetip: Smarten-up Your Quotes Manually

Apostrophes

Spaces

Exercise:

Editorial Design, Ilene Strizver

Signs, Symbols, and Dingbats.

Register, Trademark, and Copyright Symbols

Bullets

Ellipses

Parentheses, Brackets, Braces, and Angled Brackets

Accents

Typetip: Creating Accented Characters

Euro

Fractions

Techtip: Fractions in QuarkXPress

Typetip: Build Your Own Fractions

ITC Zapf Dingbats

Exercises:

Typographic Principles Card Set, Regina Rowland

Spa Brochure, Ilene Strizver

Designing Your Own Typeface.

Handwriting Fonts: A Good Place to Begin

Three Approaches to Designing a Typeface

Professional Guidelines

Exercises:

Introduction to Type Design: Symphony, James Montalbano

Digitize Your Signature, James Montalbano

Glossary.

Bibliography.

Picture Credits.

Digital Font Foundries.

Index.

Table of Contents provided by Publisher. All Rights Reserved.