9780470500903

Type Rules!: The Designer's Guide to Professional Typography, 2nd Edition

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  • ISBN13:

    9780470500903

  • ISBN10:

    0470500905

  • Format: eBook
  • Copyright: 2009-03-01
  • Publisher: Wiley
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Summary

"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again." -Allan Haley, Director of Words and Letters, International Typeface Corporation"Type Rules! is a 'must-have' book for students and professionals alike. I highly recommend it." -Prof. Ed Benguiat, World-renowned type designer and educator, School of Visual Arts, NYCType Rules!, Second Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Second Edition has everything today's serious designer needs. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages like Adobe InDesign and QuarkXPress.This new Second Edition also includes three new features: Tech Tips-Instructional sidebars that succinctly explain how to achieve the covered typographic principles and techniques Type Tips-Expert tips and helpful hints that offer insightful details on covered topics Educational Supplements-Exercises and assignments that reinforce material and show how to apply techniques in the real world

Table of Contents

Preface
Acknowledgments
Introduction
A Brief History of Type.
Sounds to Symbols
Gutenberg and Movable Type
Phototype
Herb Lubalin
Into the Digital Age
Exercises:
Design Guidelines, Nancy Sharon Collins
Historical Design, Ilene Strizver
Typographic Timeline, Ilene Strizver
From Metal to Mac: Understanding Font Technology.
What is a Font?
Font Formats
Type 1 (or PostScript Fonts)
TrueType Fonts
OpenType Fonts
Hinting
Font Management Utilities
Techtip: Font Icons
Typetip: Style-Linked Fonts
Exercise:
Keyboard Layout Charts, Ilene Strizver
What Makes a Typeface Look the Way It Does?
Parts of a Character
Type Categories
Serif
Sans Serif
Scripts
Handwriting
Blackletter
Titling Fonts
Decorative and Display
Typetip: One- and Two-storey "a"s and "g"s
Exercises:
Think Like a Type Designer, Ilene Strizver
Personal Type Specimen Book
Type Specimen Book and Typeface Analysis
On Beyond Zebra: The 27th Letter Assignment, Virginia Rougon Chavis
Selecting the Right Type for the Job.
Design Goals
Legibility and Readability
What Makes a Good Typeface?
Text vs. Display
Typographic Illustration
Script, Calligraphic, and Handwriting Fonts
When the Best Font for the Job Isn't a Font
Type Families
Dos and Don'ts
Mixing It Up
Typetip: Type Specimens
Typetip: A Bodoni by Any Other Nameà
Exercises:
A Garamond is a Garamond is a Garamondàor is It? Ilene Strizver
Why Are All the Scary Typefaces Pointy? Christopher Andreola
Legibility and Readability Study, Peter Bain, Ilene Strizver
Basic Techniques for Emphasis.
Italics
Boldface
Underscores
Techtip: Underlines in QuarkXPress
Point Size
Cap vs. Lowercase
Wide vs. Narrow
Changing Typestyle
Changing Color or Shade
Exercises:
Typographic Hierarchy Study, Elizabeth Resnick
Currency Redesign, Jimmy Moss
Advanced Techniques for Emphasis.
Initial Caps
Small Caps
Oldstyle Figures
Indents
Ligatures
Techtip: Ligatures in QuarkXPress
Swash Characters
Alternate Characters
Techtip: Glyph Palettes
Exercise:
Expressive Typography, Stephanie Nace
Basic Fine-Tuning and Tweaking.
Type Size
Line Length
Line Spacing (Leading)
Techtip: Auto Leading
Alignment
A Few Words About Rags
Widows and Orphans
Typetip: Adobe Text Composer
Typetip: Baseline Shift
Techtip: Baseline Shift in Adobe InDesign & QuarkXPress
Exercises:
Concert Poster Design, Frank Armstrong
Information Hierarchy Book, David Kadavy
Advanced Fine-Tuning and Tweaking.
Hyphenation
Techtip: Discretionary Hyphens
Hung Punctuation
Techtip: Hung Punctuation in Adobe InDesign
Visual Alignment
Typetip: Type on a Curve
Kerning
Typetip: Kerning Units
Techtip: Adjusting Kerning
Typetip: Proportional vs. Tabular Figures
Techtip: Adjusting Tracking
Tracking
Techtip: Adjusting Word Spacing
Word Spacing
Exercises:
Type Poster, David Kadavy
Spacing, Kerning, and Visual Alignment Exploration, Ilene Strizver
Typographic Typos and How To Avoid Them.
Hyphen, En Dash, and Em Dash
Quotation Marks
Techtip: Smart Quotes
Typetip: Smarten-up Your Quotes Manually
Apostrophes
Spaces
Exercise:
Editorial Design, Ilene Strizver
Signs, Symbols, and Dingbats.
Register, Trademark, and Copyright Symbols
Bullets
Ellipses
Parentheses, Brackets, Braces, and Angled Brackets
Accents
Typetip: Creating Accented Characters
Euro
Fractions
Techtip: Fractions in QuarkXPress
Typetip: Build Your Own Fractions
ITC Zapf Dingbats
Exercises:
Typographic Principles Card Set, Regina Rowland
Spa Brochure, Ilene Strizver
Designing Your Own Typeface.
Handwriting Fonts: A Good Place to Begin
Three Approaches to Designing a Typeface
Professional Guidelines
Exercises:
Introduction to Type Design: Symphony, James Montalbano
Digitize Your Signature, James Montalbano
Glossary.
Bibliography.
Picture Credits.
Digital Font Foundries.
Index.
Table of Contents provided by Publisher. All Rights Reserved.

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