9781581800470

Type Rules!

by ;
  • ISBN13:

    9781581800470

  • ISBN10:

    1581800479

  • Format: Hardcover
  • Copyright: 2001-03-01
  • Publisher: North Light Books

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $32.99 Save up to $8.25
  • Buy Used
    $24.74

    USUALLY SHIPS IN 2-4 BUSINESS DAYS

Supplemental Materials

What is included with this book?

Summary

An expert in the field delivers practical information on the principles of using classic type Presents solid, how-to information swipe-file type books lack. From greeting cards to grocery-store shelves, type is all around us. And, with today's desktop publishing capabilities, more and more people are taking type into their own hands. This guide is for designers and non-professionals alike who want use type to its fullest persuasive advantage. In straight-forward terms, it explains the technical side of type and how it applies to effective design, including: history of type as well as current trends in type and typographic design; methods for customizing fonts; techniques for setting type like a pro; common typographic mistakes to avoid; proper use of signs, symbols and dingbats; guidelines for selecting the right type for the job. To enable readers to learn by example, this heavily illustrated guide presents dozens of real-life designs that demonstrate points made in the text.

Author Biography

Ilene Strizver is a typographic consultant, designer and writer specializing in all aspects of typographic communication, from the aesthetic to the technical.

Table of Contents

A Brief History of Type
12(12)
Sounds to Symbols
Gutenberg and Movable Type
Phototype
Herb Lubalin
Into the Digital Age
From Metal to MAC: Understanding Font Technology
24(8)
What Is a Font?
Font Formats
Type I (or PostScript) Fonts
Bit-mapped or Screen Fonts
Printer or Outline Fonts
Adobe Type Manager (ATM)
True Type
Multiple Master
Hinting
Suitcase
What Makes a Typeface Look the Way it Does?
32(10)
Parts of a Character
Type Categories
Serif, Sans Serif, Scripts, Decorative and Display
Selecting the Right Type for the Job
42(16)
Design Goals
Legibility and Readability
Text vs. Display
Script, Calligraphic and Handwriting Fonts
Type Families
Dos and Don'ts
Mixing It Up
Basic Techniques for Emphasis
58(10)
Italics
Boldface
Underscores
Point Size
Cap vs. Lowercase
Wide vs. Narrow
Changing Typestyle
Changing Color or Shade
Advanced Techniques for Emphasis
68(18)
Initial Caps
Small Caps
Oldstyle Figures
Indents
Ligatures
Swashes and Alternate Characters
Basic Fine-Tuning and Tweaking
86(14)
Type Size
Line Length
Line Spacing (Leading)
Alignment
A Few Words About Rags
Widows and Orphans
Advanced Fine-Tuning and Tweaking
100(16)
Hyphenation
Hung Punctuation
Visual Alignment
Kerning
Tracking (or Letter Spacing)
Word Spacing
Typographic Typos and How to Avoid Them
116(10)
Hyphen/En-dash/ Em-dash
Quotation Marks
Apostrophes
Spaces
Parentheses, Brackets and Braces, Angled Brackets
Signs, Symbols and Dingbats
126(10)
Register, Trademark and Copyright Symbols
Fractions
Bullets
Ellipses
Accents
ITC Zapf Dingbats
Customizing a Font: Dos and Don'ts
136(10)
Is It Legal?
Adjustments for Existing Fonts
Designing Your Own Typeface
146
Handwriting Fonts: A Good Place to Begin
Three Approaches to Designing a Typeface
Professional Guidelines

Rewards Program

Reviews for Type Rules! (9781581800470)