Typographic Design: Form and Communication, FifthEdition

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  • Edition: 5th
  • Format: Paperback
  • Copyright: 2011-11-01
  • Publisher: Wiley
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Full-color throughout and be supported by a companion website and instructor ancillaries, Typographic Design has been a consistent knowledge source on the ins and outs of working with type. The new Fifth Edition is updated throughout, including many new images and case studies. It also contains new information on visual metaphor, analogy, metonymy, multi-modal typography, and new cultural developments in type. Other new additions include a chapter on typography on the screen, as well as up-to-date information on typographic technology.

Author Biography

Rob Carter is Professor of Typography and Graphic Design at Virginia Commonwealth University, and has served as a visiting professor at the Gerrit Rietveld Academy in Amsterdam. He has received numerous awards for his work from organizations such as the American Institute of Graphic Arts, New York Type Directors Club, New York Art Directors Club, Society of Typographic Arts, Creativity, Print regional annual, and I.D. magazine's Annual Design Review. He is the author of American Typography Today, Typographic Design: The Great Typefaces, the five-volume Working with Type series, and Digital Color and Type. He is also coauthor, with Sandra Wheeler, of Meggs: Making Graphic Design History.

The late Ben Day was Professor Emeritus at Virginia Commonwealth University. He also taught at Boston University and had been a Visiting Designer at the University of Connecticut. His many exhibitions included the American Institute of Graphic Arts, the New York Type Directors Club, and the New York Sculpture Centre. The Boston Society of Printers awarded him a teaching fellowship. He served as a consultant to Bostonia magazine, NASA, and the Fogg Museum, and art directed Handel and Haydn magazine. He was selected for Who's Who Among America's Teachers.

The late Philip Meggs was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica. He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing. He was posthumously awarded the AIGA Medal for design leadership.

Table of Contents

Introductionp. xi
The Evolution of Typographyp. 1
From the origins of writing to Gutenberg's invention of movable typep. 2
Typography from Gutenberg to the nineteenth centuryp. 7
The nineteenth century and the Industrial Revolutionp. 12
Typography in the twentieth centuryp. 18
A new century and millennium beginp. 27
The Anatomy of Typographyp. 31
Letterforms analyzedp. 32
The typographic fontp. 35
Historical classification of typefacesp. 38
Typographic measurementp. 42
The type familyp. 45
Syntax and Communicationp. 49
Typographic syntaxp. 50
Typographic spacep. 60
Visual hierarchyp. 64
ABA formp. 70
Legibilityp. 75
Distinguishing characteristics of lettersp. 76
The nature of wordsp. 78
Capital and lowercase lettersp. 79
Interletter and interword spacingp. 79
Type size, line length, and interline spacingp. 80
Weightp. 81
Character widthp. 81
Italicsp. 81
Legibility and colorp. 82
Justified and unjustified typographyp. 85
Paragraphs and indentionsp. 85
Legibility and electronic page designp. 87
Typographic detailsp. 88
The Typographic Gridp. 91
Backgroundp. 92
Structure and spacep. 92
Proportionp. 94
Single column gridsp. 97
Multi-column gridsp. 100
Modular gridsp. 105
Improvisational structuresp. 110
The Typographic Messagep. 111
A multidimensional languagep. 112
Verbal/visual equationsp. 115
Function and expressionp. 121
Typographic Technologyp. 125
Hand compositionp. 126
Linotypep. 127
Monotypep. 128
Ludlowp. 129
Phototypesettingp. 130
Digital typesettingp. 132
Electronic page designp. 134
Typography on Screenp. 139
Rendering type on screenp. 140
Selecting typefacesp. 143
Legibility factors for on-screen typographyp. 146
Programming for Web designp. 148
Structuring Web pagesp. 150
Case studies in Web designp. 152
Case Studies in Typographic Designp. 161
Integrating type and image in poster designp. 162
The U.S. National Park Service Unigrid Systemp. 166
Book design: VAS: An Opera in Flatlandp. 169
Typographic film titlesp. 173
Buenos Aires Underground (Subte)p. 176
Information design: Metropolitan World Atlasp. 180
A typographic program for the 17th Street Farmers' Marketp. 184
Typographic Design Educationp. 187
Generation of a typographic sign from a gestural markp. 188
Letter/digit configurationsp. 189
Urban letterform studiesp. 189
Inventing sign systemsp. 190
Letterform analysisp. 190
Flowering typographyp. 191
Sequential typographic forms in spacep. 191
Visual organization and grid structuresp. 192
Introduction to systems designp. 193
Designing with a single letterp. 194
Typography and image transformationsp. 194
Experimental compositions with found typographyp. 195
Syntactic explorations using onomatopoeic termsp. 196
Type chronology bookletp. 197
Expressive typography: form amplifies messagep. 198
Computer improvisation and manipulationp. 198
Observing systems in our surroundingsp. 199
Interpretive typography: exploring legibility and impactp. 200
Symphony poster seriesp. 200
Information design: changing typographic parametersp. 201
Typographic cubesp. 202
Calendar typographyp. 202
Unity of form and communicationp. 203
Typeface history postersp. 204
Visual identity programp. 204
Type in Motionp. 205
Blending Latin and non-Latin typographic formsp. 205
Type and image in the third dimensionp. 206
Comparative relationships: type and imagep. 207
Directional poster: from your house to the universityp. 208
Graphic-design history posters and bookletp. 209
Animated Web site flash pagesp. 210
Typezine: my favorite typefacep. 211
Type history postersp. 211
Typeface design: mind/machinep. 212
Experimental typographic systemp. 213
Banknote designp. 214
Type as metaphorp. 215
Form and counterform, scale and proportion: "Ne var, ne yok?"p. 216
Typographic Design Processp. 217
A traditional modelp. 218
Processing typographic form and ideasp. 219
Typographic process case studiesp. 225
Experimental typographic transformationp. 230
Now Projector: Design as Projectionp. 238
Typographic book coversp. 245
Type Specimensp. 251
Old Stylep. 253
Adobe Garamondp. 254
Adobe Minion Display Regularp. 260
Additional Old Style fontsp. 266
Sans serifp. 269
Universp. 55
270 Meta Normalp. 276
Futura Bookp. 282
Additional Sans Serif fontsp. 288
Transitionalp. 291
Baskerville Regularp. 292
Georgiap. 298
Additional Transitional fontsp. 304
Modernp. 307
Bauer Bodoni Regularp. 308
Additional Modern fontsp. 314
Egyptianp. 317
Serifa Romanp. 318
Archerp. 324
Additional Egyptian fontsp. 330
Selected Decorative fontsp. 332
A chronology of typeface designsp. 334
Glossaryp. 336
Bibliographyp. 346
Picture Creditsp. 348
Indexp. 352
Table of Contents provided by Publisher. All Rights Reserved.

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