by ;
  • ISBN13:


  • ISBN10:


  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2017-02-23
  • Publisher: Bloomsbury Visual Arts

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $32.95 Save up to $3.29
  • Rent Book $29.66
    Add to Cart Free Shipping


Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Author Biography

Gavin Ambrose teaches at the University of Brighton and is a practicing designer as well as an author. Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. .

Table of Contents

How to get the most out of this book
1 A Brief History of Typography
The evolution of type/Theory and principles
2 Looking at Type
Where type is used/What is type?/Typefaces and fonts/
Typeface style/Italic or oblique?/Looking at a typeface/
Typeface anatomy/x-height/Absolute and relative measurements
3 Type Classification
Basic classifications/Block typefaces/Roman typefaces/
Serif variations/Gothic variations/Rounded variations/
Script typefaces/Graphic typefaces
4Choosing Type
Type families/Using multiple typefaces/Text hierarchy/
Type on a page/Numerals/Drop and standing capitals/
Special characters/Ligatures/The right character for the job/
Punctuation/Non-alphabetical typefaces/Effective type for the screen
5 Setting Type
Overprinting and knocking out/ Legibility and readability
6 Type Generation
Font generation/Type as a visual identity/
Hand-drawn type/Building letterforms/Expressionism/
Dynamic type for the screen
7 Type Realization
Materials/Printing techniques/Hot-metal printing/
Silk-screen printing/Gravure printing/Print finishing
Embossing and debossing/Foil blocking/Varnishes/
Special Effects with digital type
Projects and exercises

Rewards Program

Write a Review