The Unauthorized Guide To Doing Business the Alan Sugar Way 10 Secrets of the Boardroom's Toughest Interviewer

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2010-05-03
  • Publisher: Capstone
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.


The book will follow a similar format to the other 'Big Shots' titles in the series, but specifically will look to cover: Investing in people: why they are your most important asset Trust your own instinct: being yourself and being honest, the importance of reputation and a clear value system When Push Comes to Shove: toughness versus bullying - it's OK to be competitive and want to win/get the best The Circle of Trust: surround yourself with people whose opinion you trust (Nick & Margaret) and encourage a loyal following (employees in AS companies are long serving and very loyal) Killer Interview Tasks how to prepare, what are they for anyway? It's all about selling know your market, be competitive, price appropriately, believe in what you're selling Learning from others respecting authority, learning from your mistakes (Alan's made a few and doesn't like those who try to shirk responsibility) Communication skills everything is a negotiation.

Author Biography

Emma Murray is a freelance writer and ghostwriter specialising in Business, Psychology, History and Memoir. As a fully qualified editor and proofreader, she also works as a tutor for the training company, Editorial Training (www.edittrain.co.uk), teaching writing skills, editing, and proofreading to staff in publishing houses, organisations, and corporations. She also give talks to students and graduates about how to make a career out of freelancing.

Table of Contents

Acknowledgementsp. ix
The Life and Times of Alan Sugarp. 1
Don't Push or Shovep. 15
With a reputation for being belligerent, Alan Sugar may not take any prisoners or suffer fools lightly, but one thing is for sure - he is no bully.
Start a Revolutionp. 29
As a young entrepreneur, Sugar blasted onto the scene, crashed through corporate and class barriers, and revolutionized the business world forever.
Know Your Customerp. 45
A natural wheeler and dealer, Sugar has built up an empire from scratch by instinctively knowing exactly what his customer wants.
Stay True to Your Valuesp. 61
Alan Sugar has based his whole career and personal life around a core set of traditional values, to which he credits his success.
Learn from Your Mistakesp. 77
From business mogul to football chairman to media personality, Sugar has had his fair share of ups and downs, but he has managed to recover from the troubled times with grace and dignity.
Drive a Hard Bargainp. 91
As one of the world's toughest negotiators, Sugar has never been shy of driving a hard bargain to get what he wants.
Invest in the Right Peoplep. 107
Sugar considers people to be a company's most important asset and values loyalty and honesty above all else.
Lead from the Frontp. 121
A born leader, Sugar motivates and inspires his team by using clear, direct communication, coupled with an inclusive management style.
Win as a Teamp. 137
Both a leader and a team player, Sugar understands the importance of working as a united front in order to achieve that all-important goal.
Hire in Haste, Repent at Leisurep. 155
Sugar uses clever interviewing tactics to test and challenge his prospective employees. His hiring model may be tough, but it always gets him the right person for the job.
How to Negotiate the Alan Sugar Wayp. 173
The Last Wordp. 181
Notesp. 185
Indexp. 189
Table of Contents provided by Ingram. All Rights Reserved.

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