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Acknowledgments | p. ix |
Introduction If This is a Service Economy, Why am I Still on Hold? | p. 1 |
Truth Number 1: You Can't be Good at Everything | p. 13 |
Truth Number 2: Someone has to Pay for it | p. 55 |
Truth Number 3: It's Not your Employees' Fault | p. 87 |
Truth Number 4: You Must Manage your Customers | p. 119 |
Now Multiply it all by Culture | p. 157 |
Getting Bigger | p. 187 |
Conclusion | p. 223 |
Notes | p. 227 |
Index | p. 233 |
About the Authors | p. 245 |
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