Understanding the Web

by Albarran, Alan B.; Albarran, Alan B.; Goff, David H.

• ISBN13: 9780813825274
• ISBN10: 081382527X
• Format: Hardcover
• Copyright: 2000-04-30
• Publisher: John Wiley & Sons Inc

Summary

Describes the growth and development of the World Wide Web as a communications medium since its inception. Examines the Web's powerful influences or its effects on society.

Author Biography

Alan B. Albarran is the Associate Dean and Professor of Electronic Media and Film in the Meadows School of the Arts, Southern Methodist University, Dallas, Texas. David H. Goff is a Professor of Radio, Television, and Film in the School of Communication at the University of Southern Mississippi, Hattiesburg. Debashis "Deb" Aikat (Ph.D., Ohio University) is an assistant professor and media futurist in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. Sylvia M. Chan-Olmsted (Ph.D., Michigan State University). Sylvia conducts research in the areas of media economics, telecommunication management and marketing, strategic competition, and brand management. Bruce C. Klopfenstein (Ph.D., The Ohio State University, 1985) is professor of telecommunications at Bowling Green State University. Laurie Thomas Lee (Ph.D., Michigan State University, 1993) is an Assistant Professor in the Department of Broadcasting, College of Journalism and Mass Communication, at the University of Nebraska-Lincoln. John V. Pavlik (Ph.D., Mass Communication, University of Minnesota, 1983) is Executive Director of The Center for New Media, The Graduate School of Journalism, Columbia University, where he is also a Professor. Steven S. Ross (M.S., Columbia University) is Associate Professor of Professional Practice at Columbia University's Graduate School of Journalism. Ardyth Broadrick Sohn (Ph.D., Southern Illinois University) has research interests in media management and media ethics. Barry Vacker (Ph.D., The University of Texas at Austin). Vacker's research interests include aesthetics, technology, and cultural theory. Rita Kirk Whillock (Ph.D., University of Missouri) writes about political communication.

Table of Contents

Contributing Authors	vii
Preface	xi
Acknowledgments	xiii
Introduction	xv
The Internet Phenomenon	3	(20)
Bruce C. Klopfenstein
Cyberspace of the People, by the People, for the People: Predominant Use of the Web in the Public Sector	23	(26)
Debashis Aikat
Of Online News and ``Rogue'' Web Sites: Impact of the Web on the Private Sector	49	(24)
Debashis Aikat
Electronic Commerce	73	(22)
Alan B. Albarran
Marketing Mass Media on the World Wide Web: The Building of Media Brands in an Integrated and Interactive World	95	(22)
Sylvia M. Chan-Olmsted
Journalism Online: Exploring the Impact of New Media on News and Society	117	(18)
John V. Pavlik
Steven S. Ross
Privacy, Security, and Intellectual Property	135	(30)
Laurie Thomas Lee
Age of Reason: The Electronic Frontier Confronts the Aims of Political Persuasion	165	(28)
Rita Kirk Whillock
Issues of Web Content	193	(18)
Ardyth Broadrick Sohn
Global Village or World Bazaar?	211	(28)
Barry Vacker
Issues of Internet Infrastructure	239	(28)
David H. Goff
Conclusions	267	(12)
David H. Goff
Alan B. Albarran
Index	279