Undisruptable A Mindset of Permanent Reinvention for Individuals, Organisations and Life

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2021-06-21
  • Publisher: Wiley

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Understand the barriers to change and cultivate a reinvention mindset that will make you impervious to disruption 

In our world of incessant change, we are all threatened by volatility, uncertainty, complexity, and ambiguity—at the individual and organizational levels. Undisruptable will give you a new lens through which to consider change as an opportunity rather than an obstacle. You’ll be inspired to consider the big questions of today: What does the future hold? What does the exponential growth of technology mean for the world of work? What does a changing job market mean for future generations? What do waves of disruption mean for business leaders? Society is evolving at breakneck speed. What does this mean for all of us? Read Undisruptable to bridge the chaos and build the resilience you need to move forward. 

While we cannot see into the future, there are repeatable patterns that we can understand. Undisruptable demystifies the principles of change through a blend of analogies, innovation frameworks and exemplars of change such as Fujifilm and Arnold Schwarzenegger. 

The first step to becoming undisputable is to realize that evolution is a natural part of life, and nature provides many examples. Undisruptable will help you to:  

  • Understand the principles of change  
  • Overcome the barriers to change  
  • See change as an opportunity and not an obstacle  
  • Utilize simple frameworks and examples to guide you on your transformation  

By the end of this book, you will have the essential tools and techniques to foster a reinvention mindset that will help you and your organization to become Undisruptable. 

This book is part of a 3-part series. Part 2 looks at the biases and mental obstacles that prevent change. Part 3 examines the best ways to communicate change within an organization. 


“Aidan McCullen has lived a fascinating life of major change. In his book, ‘Undisruptable’; he brings us a method for making sense of the external world, and an accessible and visual approach to letting go of the past, and welcoming the future with a mindset of permanent reinvention. It is a timely, thoughtful book, well worth reading.”

–  Dee Hock, founder and CEO Emeritus of VISA and author of One from Many: VISA and the Rise of Chaordic Organization

“As the poet Paul Valery said, 'the future is not what is used to be'.   Organizations across the board must come to grips with permanent reinvention as their needed way of being.  Aidan McCullen's gifted storytelling will inspire you and get you on your way to permanent reinvention.”

– Mark Johnson, co-founder Innosight and author Lead from the Future

“This book teaches the mindset—the lens of clarity—that we all must develop in order to be undisruptable in a future of chilling disruption.”

– Bob Johansen author Full-Spectrum Thinking, Distinguished Fellow, Institute for the Future

“The snake may slough off its tail, but there's nothing to be sloughed off with this book. Former professional rugby player Aidan McCullen knows how not to be defeated by victory. He knows how to disrupt himself. He knows what it means to be Undisruptable.”

– Whitney Johnson, author of Disrupt Yourself

“Aidan McCullen shows us how to embrace a mindset of permanent reinvention. By reading this book, you will learn how to shed outdated assumptions and mental models before it's too late. Moreover, you will learn how to remain perpetually curious no matter your past success. McCullen encourages us to embrace a constructive form of restlessness that can be personally rewarding as well as effective for our organizations.” 

– Michael A. Roberto, author of Unlocking Creativity, Trustee Professor of Management, Bryant University

“A masterpiece! Aidan McCullen’s been through the gristmill of change, and come through with great wisdom and guidance for all of us. This is a book to treasure and reread.”

– Barbara Oakley, author of A Mind for Numbers and Learning How to Learn

“Come for the evocative metaphors and stories. Stay for the powerful frameworks and practical guidance. Undisruptable is a useful guide to thriving in today's era of constant change. Highly recommended.”

– Scott D. Anthony, senior partner, Innosight, author of Eat, Sleep, Innovate and Dual Transformation

“In Undisruptable, Aidan McCullen provides the missing manual to thrive in the Age of Disruption. This is the right book for right now.”

– Ozan Varol, author of Think Like a Rocket Scientist

“Strategic frameworks often feel both academic and stale. Aidan McCullen has built a series of lenses on transformation that are based in real world practice—they are alive and fresh through research and compelling storytelling.  It is so much fun to read, and incredibly important for people who work in strategy, innovation and the management of change (which we all do now!)”

– Charles Conn, Board member of Patagonia and author of Bulletproof Problem Solving

“If the 1920s was the time of the Great Depression and the 2008-2011 the era of the Great Recession, the COVID-19 has opened the doors to the age of the Great Reinvention. Now is the time to shed the old believes about change - and transform it from a threat into an opportunity. And that's exactly what Aidan McCullen with the "Undisruptable" - a sharp, deep, focused, pragmatic, and incredibly compassionate work we all need during these volatile and uncertain times.”

– Dr. Nadya Zhexembayeva, founder of Reinvention Academy and author of The Chief Reinvention Officer Handbook: How to Thrive in Chaos

“Much of what makes us successful today, can limit our success in the future—therefore we must continuously learn, unlearn and relearn to be truly undisruptable. Aidan McCullen has packed this book with examples, powerful questions and actionable steps to put your journey to this state into practice. This book will make you better prepared for our uncertain future ahead, and help you find your own unique path to succeed in it.” 

– Barry O'Reilly, author of Unlearn

“Undisruptable combines analogies from the natural world with stories from the business world, and in doing so changes your perspective on business and life. It's a joy to read.”

– Anne Janzer, author of Writing to Be Understood

“Aidan McCullen is an amiable companion in this exploration of the kind of mindset that will help you thrive in an uncertain world and become undisruptable no matter how big the gray rhinos charging at you may be. This book is full of thought-provoking questions, useful mental models, and real-world examples to help you approach business and life by embracing permanent reinvention. I highly recommend it!”

– Michele Wucker, author of The Gray Rhino

“This book can help people and organisations answer perhaps their toughest strategic question: ‘How can we stay externally relevant to our fast-changing wor

Author Biography

Aidan McCullen is a transformation consultant, and he has specialised in digital transformation, innovation and team development. He is also adjunct professor with Trinity College Dublin & runs a module called "Emerging Technology Trends". Aidan is also the host and founder of the Global Innovation Show, broadcast and listened to all over the globe.
Aidan has evolved in his own career after life as a professional rugby player – one of the most difficult transformations for professional athletes. Aidan has mastered this transformation becoming one of the most recognized innovators in digital media, where he led digital transformation efforts for a decade before becoming head of innovation for the Irish national broadcaster. He is a thought leader in business transformation, believing that you cannot change business models until you change mental models. You cannot change what people do until you change how people think.

Table of Contents

Foreword by Dee Hock, founder and CEO Emeritus of VISA ix

Introduction: Why You Should Read This Book xiii

Part 1: Permanent Reinvention Framework 1

1 Resistance to Reinvention 3

2 Kintsugi Thinking 11

3 S Curves: A Framework for Permanent Reinvention 21

4 The Ouroboros: Infinity Curve 39

5 Recalibrating Time 47

Part 2: Permanent Reinvention Lenses 55

6 The Wasp Trap: Personal Vision 57

7 All Roads Lead to Rome: Organisational Vision 69

8 Managing Contrasts 79

9 Crab Curves 89

10 Here Be Dragons 99

Part 3: Undisruptable in Action 107

11 The Immortal Jellyfish: Fujifilm 109

12 Defeated by Victory: Nokia 123

13 Di‘S’ney Curves 133

14 I’ll be Back (Again and Again): ‘S’chwarzenegger Curves 147

15 Cochrane Curves – Overcoming Crises and Fear 155

16 The Coconut Trap 163

References 173

Acknowledgments 181

About the Author 183

Index 185

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