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9780091947569

Velocity : The Seven New Laws for a World Gone Digital

by Unknown
  • ISBN13:

    9780091947569

  • ISBN10:

    0091947561

  • Edition: 1st
  • Format: Trade Paper
  • Copyright: 2012-05-05
  • Publisher: Random House UK

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Summary

A highly perceptive manifesto for a world gone digital from the Vice President of Digital Sport at Nike and the founder of AKQA Digital technology is changing the way people do business in every way imaginable, and if there is anything worth knowing about how to use it to innovate and grow, Stefan Olander and Ajaz Ahmed know it. Between them they have invented some of the most influential and iconic work for many of the world's leading brands. Written as a conversation between the two men, this manifesto is charged with cutting-edge content and ideas and presents seven new laws all businesses need to face in order to thrive, including "Convenient Is the Enemy of Right," "It's Easier Done Than Said," and "Have a Purpose Larger Than Yourself." Highly thought-provoking and utterly engaging, this book will turn perceptions about digital technology upside-down and arm readers with the knowledge to leave competitors behind and to create a better, smarter, and more inspiring future.

Author Biography

Ajaz Ahmed is the founder of AKQA, the world's largest independent innovation agency whose clients include Gap, Heineken, Ferrari, Nike, USPS, Virgin, Visa, Volkswagen, Warner Brothers, and Xbox 360. The privately held company has offices in Amsterdam, Berlin, London, New York, Paris, San Francisco, San Salvador, Shanghai, and Washington, DC. Stefan Olander is the vice president of digital sport at Nike and one of the world's leading digital innovators. He has led many of Nike's most cutting-edge initiatives, including the revolutionary Nike+ experience developed in partnership with Apple. He lives in San Francisco. Richard Branson is best known for his Virgin Group of more than 400 companies.

Table of Contents

Introductionp. ix
The Velocity Principlesp. xi
The Seven Laws of Velocityp. 1
A Smith & Wesson beats four acesp. 4
It's easier done than saidp. 46
The best advertising isn't advertisingp. 76
Convenient is the enemy of rightp. 118
Respect human naturep. 146
No good joke survives a committee of sixp. 184
Have a purpose larger than yourselfp. 210
The Velocity Indexp. 243
Acknowledgementsp. 245
About the authorsp. 247
Indexp. 249
Table of Contents provided by Ingram. All Rights Reserved.

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