Voices and Echoes for the Environment

by Shaiko, Ronald G.

• ISBN13: 9780231113557
• ISBN10: 0231113552
• Format: Paperback
• Copyright: 1999-06-01
• Publisher: Columbia Univ Pr

Summary

What are the challenges facing public interest groups as a result of their transformation from the small, grassroots groups of the 1960s into the large, professionalized, multi-billion dollar industry of the '90s? How might public interest groups meet these challenges as they move into the next century? Focusing on national environmental organizations, including Sierra Club, National Wildlife Federation, The Wilderness Society, and Environmental Defense Fund, Voices and Echoes for the Environment demonstrates how the demands of organizational maintenance encroach on the goal of effective policy influence.

Table of Contents

Preface	ix
Acknowledgments	xv
Voices and Echoes in the Public Interest Marketplace
The Development of the Public Interest Sector	1	(24)
From Social Movement to Public Interest Organizations
The Organizational Transformation of Environmentalism in the United States	25	(28)
Growing Pains
Leadership Challenges in Contemporary Environmental Organizations	53	(40)
Membership Recruitment and Retention
Direct Mail, Telemarketing, and Canvassing	93	(22)
It's Not Easy Being Green
Leadership Incentives and Membership Motivations	115	(24)
The Heart of the Matter
Leadership-Membership Connections	139	(36)
Organizational Leadership and Grassroots Empowerment
Reinvigorating Public Interest Representation in the United States	175	(16)
Appendix A Public Interest Organizations	191	(20)
Appendix B Operationalization of Variables (chapter 5)	211	(4)
Appendix C Validity and Reliability (chapter 5)	215	(4)
Appendix D Specific and General Policy Issues Presented in 1977--1978 Communications	219	(6)
Appendix E Operationalization of Variable (chapter 6)	225	(2)
Notes	227	(34)
Bibliography	261	(22)
Index	283