did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9781292134604

Webs of Influence The Psychology of Online Persuasion (2nd Edition)

by
  • ISBN13:

    9781292134604

  • ISBN10:

    1292134607

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2017-02-09
  • Publisher: Pearson Business

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
  • Complimentary 7-Day eTextbook Access - Read more
    When you rent or buy this book, you will receive complimentary 7-day online access to the eTextbook version from your PC, Mac, tablet, or smartphone. Feature not included on Marketplace Items.
List Price: $20.99 Save up to $7.35
  • Rent Book $13.64
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE

    7-Day eTextbook Access 7-Day eTextbook Access

    USUALLY SHIPS IN 24-48 HOURS
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Supplemental Materials

What is included with this book?

Summary

With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.

 

In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.

 

This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.

 

"Applying the latest in thinking in psychology, sociology, business, design and more, this book is essential reading for anyone who works on the web."

Jamie Bartlett

Author of The Dark Net

 

"Nathalie Nahai is the most intelligent contemporary writer on technology matters. This new edition is even better and will turn every reader into an expert: a phenomenal book!"

Dr Thomas Chamorro-Premuzic

Professor of Business Psychology at University College London and Columbia University, CEO of Hogan Assessments

Author Biography

Nathalie Nahai is an award-winning speaker, lecturer and Web Psychologist, who consults with businesses to psychologically optimise their online engagement.

With a background in psychology and digital strategy, she is one of the few leading voices in this field to have both academic and hands-on experience in engineering online persuasion.  

Also a member of #OgilvyChange, Nathalie has a large online readership and an established internet presence. You'll find her articles at www.thewebpsychologist.com, and her tweets @TheWebPsych

Table of Contents

  • PART 1 KNOW WHO YOU’RE TARGETING
  • 1 Introduction
  • 2 The psychology of decision-making
  • 3 Who are you targeting?
  • 4 Cultural quirks
  • 5 Individual differences
  • PART 2 COMMUNICATE PERSUASIVELY
  • 6 Basic principles
  • 7 Optimising your website
  • 8 Selecting the right images
  • 9 The psychology of colour
  • 10 Social media and customer service
  • 11 Designing persuasive videos
  • PART 3 SELL WITH INTEGRITY
  • 12 Influence: An introduction
  • 13 Principles of online persuasion
  • 14 Increase your sales
  • 15 Pricing and value
  • 16 The behaviour chain

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program