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***100% of Author Royalties are being donated to charity in keeping with the belief that WEconomy can indeed change the world by empowering families in developing communicates to lift themselves out of poverty with the small business training these book sales are providing. Track your individual impact on a global scale with the specific code on your book’s back cover at WE.org.
Your guide to 'Business with Benefits'... for All!
Purpose and profit are powerful human motivators. Combined, this power can change the world.
WEconomy is your guidebook to the greatest evolution in business since the assembly line. Discover the secret to achieving purpose with profit in your career and company, all while driving positive impact.
Do you crave more meaning in your job?
This book is your roadmap. Are you seeking to inspire employees? CEOs are discovering that purpose is the key to increasing productivity and retaining top performers. If you’re in sales, unleash the power of purpose to inspire customers to be passionate brand ambassadors. If you are an aspiring social entrepreneur, learn how to massively scale your mission.
Get paid to change the world — who wouldn't want to be the person doing that?
Uncover the methods of megastars like Oprah Winfrey, Earvin "Magic" Johnson, and Sir Richard Branson, who make the world a better place through purposeful — and highly successful — business strategies. The stellar authorial team share in candid detail, the setbacks and achievements they experienced building successful enterprises and charities — with purpose.
With the tips inside this book, you, your business, or your charity can:
Add a halo to your product, grow your geographic reach, innovate for "the next big thing," engage Boomers to Gen Z, and much more!
This is your blueprint for living by your personal values, achieving career success, and changing the world.
Additional Praise for WEconomy:
"WEconomy shows us, in surprising and engaging stories, how a yearning to succeed in career can also be a calling to contribute to the betterment of society. This is a playbook for those of us who are obsessed with a purposeful life at home and at work."
—Satya Nadella, CEO of Microsoft
"Full of inspiring examples and practical ideas, WEconomy is a must read for any in business – large or small – looking to harness among their colleagues the power of that most natural and potent of human instincts – a sense of purpose."
—Paul Polman, CEO of Unilever
"The WEconomy, is a blueprint for businesses wanting to achieve success while making the world a better place. Businesses that see the human, not just the customer - and see the whole person, not just a payroll number. Through engaging stories and personal experiences the authors show us that the WEconomy is happening now, and importantly, WE are all responsible for its success."
— Sara Blakely, founder/owner of Spanx brand
"The biggest growth market for companies today is to join in the cause of solving society's ills. WEconomy is a fresh and innovative guide for galvanizing all of us to action."
—Tom Wilson, Chair of the U.S. Chamber of Commerce and CEO of Allstate
"Is it possible to merge purpose with work? Yes! WEconomy inspires us to channel our diverse backgrounds, experiences, and talents into serving causes that really matter to us and our communities."
—Lynne Doughtie, U.S. Chair and CEO of KPMG
"WEconomy is an indispensable handbook for anyone who sees the need to improve the world, who wants to retain and engage employees — or simply has a mandate to drive profitability."
— Jane Francisco, editor in chief, Good Housekeeping
"As global citizens, it is important that we all decide how we can help build a better future for everyone who inhabits this planet. A planet we must come to realize we all share. In the WEconomy, Holly, Marc and Craig share, not only entertaining and insightful stories, but top tips on how, both personally and professionally, we can work together to achieve just that."
—Scooter Braun, Entrepreneur and Founder of SB Projects
"As people continue to look for meaningful ways they can uniquely contribute personally and professionally to this world, WEconomy illustrates ways we can all do good and do well."
—Pete Carroll, Head Coach of the Seattle Seahawks, NFL Champions
"Through fun, inspiring and revealing stories the authors, not only bring the WEconomy to life, but bring the reader along for the ride. As the most connected generation in history, never before has there been such an incredible opportunity to make the 'WE' a powerful movement for positive change."
—Ed Sheeran, Grammy Award-winning singer / songwriter
CRAIG KIELBURGER Craig is a New York Times bestselling author who has written twelve books. He co-founded WE Charity, lifting more than one million people from poverty. He is an MBA graduate with 15 honorary doctorates. His purpose is helping others discover their purpose. Craig lives in Toronto with his wife Leysa and son Hilson.
DR. HOLLY BRANSON Holly, after achieving medical and physiology degrees from University College London and working as a doctor, joined the Virgin Group's Leadership team, dedicating her time to her passions: people, culture, and purpose. She is Chair of Virgin Unite, a founder and trustee of Big Change and Co-Chair of WE Day UK. Holly lives in London with her husband Freddie Andrewes and their twins Etta and Artie.
MARC KIELBURGER Marc is a syndicated colum-nist read by millions. He co- founded ME to WE Social Enterprise, engaging millions of customers to drive social change. He is a Harvard and Oxford graduate, and Rhodes Scholar. He believes that purpose-driven business will change the world. Marc lives in Toronto with his wife Roxanne and daughters Lily-Rose and Violette.
Authors donate 100% of royalties to charity.
Contact authors at WEconomy@we.org
ix Foreword by Sheryl Sandberg
Part One
What: An introduction to the WEconony: What is it? Why now? How is it changing business for good?
Who: The authors share their personal journeys and lessons on business, charity, and social enterprise—learned the hard way
1 Introduction: Welcome to the WEconomy
Craig Kielburger, Holly Branson, and Marc Kielburger
17 Chapter 1: Growing Up Branson
Holly Branson
31 Chapter 2: Breakfast and a Wake-Up Call
Craig Kielburger
47 Chapter 3: From the Slaughterhouse to Social Enterprise
Marc Kielburger
Part Two
Why? Because successful businesses now work for the greater good, and purpose is profitable. The stories that follow are proof that companies are thriving by tackling social issues with business plans. It’s “Business with Benefits”—for people, planet, and profit. You may sit with the investment or marketing department and think that changing the world is the unenviable problem of the Corporate Social Responsibility team. In fact, everyone has the chance to push companies to scale social change, and to find more meaning at work.
63 Introduction: Purpose at Work: Why Business Should Get Involved
Craig Kielburger, Holly Branson, and Marc Kielburger
71 Chapter 4: Purpose 101
Holly Branson
85 Chapter 5: Inspire Brand Fanatics
Craig Kielburger
97 Chapter 6: Build New Products
Marc Kielburger
111 Chapter 7: Reinventing Your Work Life
Holly Branson
123 Chapter 8: Differentiate Products
Craig Kielburger
135 Chapter 9: Sweat the Big and Small Stuff
Holly Branson
149 Chapter 10: Unlock New Customers
Marc Kielburger
159 Chapter 11: The New World of Impact Investing
Holly Branson
171 Chapter 12: Open New Markets
Craig Kielburger
183 Chapter 13: People Are Your Purpose
Holly Branson
Part Three
How: A step-by-step guide to embedding purpose right at the heart of everything you do, both as an individual and as a business. Find a cause that suits you, build a plan, perfect your pitch, and much more. This is everything you want to know about getting involved in the WEconomy. This is your roadmap for doing good and getting paid for it.
199 Introduction: If You Build It, They May Not Come: How to Get Purpose Right
Craig Kielburger, Holly Branson, and Marc Kielburger
207 Chapter 14: Be a Purpose-Led “Learning Organization”
Holly Branson
223 Chapter 15: WEconomy Impact Engineering, Step One: Find Your Cause
Craig Kielburger
241 Chapter 16: WEconomy Impact Engineering, Step Two: Build a 360 Action Plan
Marc Kielburger
257 Chapter 17: WEconomy Impact Engineering, Step Three: Engage Your Networks
Craig Kielburger
271 Chapter 18: It’s Time to Get Your Pitch On
Holly Branson
289 Chapter 19: Change without Cash
Marc Kielburger
301 Chapter 20: Your WEconomy Assignment: Build a 100-Year Purpose Plan
Holly Branson
313 Conclusion: The WEconomy Needs You
Craig Kielburger, Holly Branson, and Marc Kielburger
317 Epilogue by Sir Richard Branson
320 Appendix
322 Acknowledgments
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
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