9781119447795

Weconomy

by ; ; ; ;
  • ISBN13:

    9781119447795

  • ISBN10:

    1119447798

  • Format: Hardcover
  • Copyright: 2018-03-07
  • Publisher: John Wiley & Sons Inc

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

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Supplemental Materials

What is included with this book?

Summary

***100% of Author Royalties are being donated to charity in keeping with the belief that WEconomy can indeed change the world by empowering families in developing communicates to lift themselves out of poverty with the small business training these book sales are providing. Track your individual impact on a global scale with the specific code on your book’s back cover at WE.org.



Your guide to ‘Business with Benefits'...   for All!

Purpose and profit are powerful human motivators. Combined, this power can change the world.

WEconomy is your guidebook to the greatest evolution in business since the assembly line. Discover the secret to achieving purpose with profit in your career and company, all while driving positive impact.

Do you crave more meaning in your job? This book is your roadmap. Are you seeking to inspire employees? CEOs are discovering that purpose is the key to increasing productivity and retaining top performers. If you’re in sales, unleash the power of purpose to inspire customers to be passionate brand ambassadors. If you are an aspiring social entrepreneur, learn how to massively scale your mission.

Get paid to change the world — who wouldn’t want to be the person doing that?

Uncover the methods of megastars like Oprah Winfrey, Earvin “Magic” Johnson, and Sir Richard Branson, who make the world a better place through purposeful—and highly successful—business strategies. The stellar authorial team share in candid detail, the setbacks and achievements they experienced building successful enterprises and charities—with purpose.

With the tips inside this book, you, your business, or your charity can:

  • Find a cause that drives you and your career goals to new heights
  • Create a job that you love and be celebrated by your peers, boss, and industry
  • Inspire brand fanatics to stay loyal to you, your company, and your cause
  • Add a halo to your product, grow your geographic reach, innovate for “the next big thing,” engage Boomers to Gen Z, and much more!

This is your blueprint for living by your personal values, achieving career success, and changing the world.

Purpose and profit are the greatest human motivators. This is the definitive roadmap for bringing the power of both forces together—achieving purpose with profit in your career, company, and changing the world.
Do you crave more meaning in your job? This book will give you the roadmap. Are you seeking to inspire employees? CEOs are discovering that purpose is the secret to increasing productivity and retaining top workers. If you’re in sales, unleash the power of purpose to inspire customers to be passionate brand ambassadors. Everyone wants more meaning.
We all inherently know that purpose is powerful, but this is the ground-breaking book to unleashing the purpose within your career, company, and life goals. This book will show you how to profit with purpose, whether you’re the one calling the shots or a junior employee looking to advance.
Get paid to change the world – who wouldn’t want to be the person doing that?
Discover the methods of megastars like Oprah Winfrey, Earvin “Magic” Johnson, and Sir Richard Branson, who make the world a better place through purposeful—and highly profitable—business strategies. Go behind the scenes of real companies at the forefront of this watershed movement and learn from business leaders, entrepreneurs, celebrities, and aspiring influencers. The all-star authorial team shares in candid detail the setbacks and achievements they experienced building successful enterprises and charities that generate profits with purpose.
With the tips inside, you or your business can:
Find a cause that drives you and your career
goals to new heights
Create a job that you love, and be celebrated by
your peers, boss, and industry
Boost employee productivity and their love for the
company and mission
Inspire brand fanatics to stay loyal to you, your
company, and your cause
Better the world with out-of- the-box solutions for
supporting charities without writing check
Add a halo to your product, grow your geographic
reach, innovate for “the next big thing”, engage
Boomers to Gen Z, and much more!
This is your blueprint for living by your personal values, achieving career success, and changing the world.


Additional Pra

Author Biography

CRAIG KIELBURGER
Craig is a New York Times bestselling author who has written twelve books. He co-founded WE Charity, lifting more than one million people from poverty. He is an MBA graduate with 15 honorary doctorates. His purpose is helping others discover their purpose. Craig lives in Toronto with his wife Leysa and son Hilson.

DR. HOLLY BRANSON
Holly, after achieving medical and physiology degrees from University College London and working as a doctor, joined the Virgin Group's Leadership team, dedicating her time to her passions: people, culture, and purpose. She is Chair of Virgin Unite, a founder and trustee of Big Change and Co-Chair of WE Day UK. Holly lives in London with her husband Freddie Andrewes and their twins Etta and Artie.

MARC KIELBURGER
Marc is a syndicated colum-nist read by millions. He co- founded ME to WE Social Enterprise, engaging millions of customers to drive social change. He is a Harvard and Oxford graduate, and Rhodes Scholar. He believes that purpose-driven business will change the world. Marc lives in Toronto with his wife Roxanne and daughters Lily-Rose and Violette.

Authors donate 100% of royalties to charity.

Contact authors at WEconomy@we.org

Table of Contents

ix Foreword by Sheryl Sandberg

Part One

What: An introduction to the WEconony: What is it? Why now? How is it changing business for good?

Who: The authors share their personal journeys and lessons on business, charity, and social enterprise—learned the hard way

1 Introduction: Welcome to the WEconomy
Craig Kielburger, Holly Branson, and Marc Kielburger

17 Chapter 1: Growing Up Branson
Holly Branson

31 Chapter 2: Breakfast and a Wake-Up Call
Craig Kielburger

47 Chapter 3: From the Slaughterhouse to Social Enterprise
Marc Kielburger

Part Two

Why? Because successful businesses now work for the greater good, and purpose is profitable. The stories that follow are proof that companies are thriving by tackling social issues with business plans. It’s “Business with Benefits”—for people, planet, and profit. You may sit with the investment or marketing department and think that changing the world is the unenviable problem of the Corporate Social Responsibility team. In fact, everyone has the chance to push companies to scale social change, and to find more meaning at work.

63 Introduction: Purpose at Work: Why Business Should Get Involved
Craig Kielburger, Holly Branson, and Marc Kielburger

71 Chapter 4: Purpose 101
Holly Branson

85 Chapter 5: Inspire Brand Fanatics
Craig Kielburger

97 Chapter 6: Build New Products
Marc Kielburger

111 Chapter 7: Reinventing Your Work Life
Holly Branson

123 Chapter 8: Differentiate Products
Craig Kielburger

135 Chapter 9: Sweat the Big and Small Stuff
Holly Branson

149 Chapter 10: Unlock New Customers
Marc Kielburger

159 Chapter 11: The New World of Impact Investing
Holly Branson

171 Chapter 12: Open New Markets
Craig Kielburger

183 Chapter 13: People Are Your Purpose
Holly Branson

Part Three

How: A step-by-step guide to embedding purpose right at the heart of everything you do, both as an individual and as a business. Find a cause that suits you, build a plan, perfect your pitch, and much more. This is everything you want to know about getting involved in the WEconomy. This is your roadmap for doing good and getting paid for it.

199 Introduction: If You Build It, They May Not Come: How to Get Purpose Right
Craig Kielburger, Holly Branson, and Marc Kielburger

207 Chapter 14: Be a Purpose-Led “Learning Organization”
Holly Branson

223 Chapter 15: WEconomy Impact Engineering, Step One: Find Your Cause
Craig Kielburger

241 Chapter 16: WEconomy Impact Engineering, Step Two: Build a 360 Action Plan
Marc Kielburger

257 Chapter 17: WEconomy Impact Engineering, Step Three: Engage Your Networks
Craig Kielburger

271 Chapter 18: It’s Time to Get Your Pitch On
Holly Branson

289 Chapter 19: Change without Cash
Marc Kielburger

301 Chapter 20: Your WEconomy Assignment: Build a 100-Year Purpose Plan
Holly Branson

313 Conclusion: The WEconomy Needs You
Craig Kielburger, Holly Branson, and Marc Kielburger

317 Epilogue by Sir Richard Branson

320 Appendix

322 Acknowledgments

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