Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Why Consumer Behavior Is Important to the Fields of Fashion and Design | |
Consumer Behavior, Marketing and- Fashion: A Working Relationship | |
How Fashion Consumers Perceive, Learn, and Remember | |
Motivation and the Fashion Consumer | |
The Fashion Consumer's Attitudes and Values | |
Family, Age and Life Cycle Influences | |
Social Influences on Fashion Consumers | |
Demographics and Psychographics | |
How Marketers Obtain and Use Consumer Information | |
How Fashion Consumers Make Decisions | |
How Fashion Consumers Buy | |
How Organizations (and Businesses) Buy and Use Fashion Goods | |
Global Fashion Consumers | |
Ethics and Social Responsibility | |
Government's Role | |
Table of Contents provided by Publisher. All Rights Reserved. |