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9780471445913

Wiley FastCompany Reader Series , Strategy

by
  • ISBN13:

    9780471445913

  • ISBN10:

    0471445916

  • Edition: 1
  • Format: Paperback
  • Copyright: 2003-05-01
  • Publisher: Wiley
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List Price: $49.70

Summary

In the new workplace, the old rules of business don't always apply. That's whyFast Company magazine has always looked to the organizations and people who are rewriting the rules and reinventing business.Fast Company has quickly become the place to turn for influential voices on the future of business and innovative solutions to real problems. Now you can get the latest thinking on strategy,Fast Company style! Featuring 37 articles, grouped into five topic areas, this Fast Company strategy reader shows how to gain competitive advantage in today's fast-paced world. You'll find essential knowledge and insights.

Author Biography

Andrew C. Corbett is an assistant professor of strategic management and entrepreneurship at the Lally School of Management & Technology at Rensselaer Polytechnic Institute in Troy, New York. He holds a Ph.D. from the University of Colorado, an M.B.A. from Bentley College, and a B.S. in Journalism from Suffolk University. After a dozen years in management position within the media industry Professor Corbett now combines his practitioner’s perspective with the latest research in strategic management to provide his students with a thorough understanding of strategy in action. Professor Corbett lives in Saratoga Springs, New York with his wife, Brenda and their son, Sean.  

Table of Contents

Acknowledgements.
About the Editor.
Introduction.
SECTION 1. STRATEGIC ANALYSIS.
Starbucks Brews a New Strategy (George Anders).
Is This Company beyond Repair? (Keith H. Hammonds).
Crash Course (Chuck Salter).
How to Fly Right (Rachel Meltzer).
Wh

Supplemental Materials

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