Winning in Asia, European Style : Market and Nonmarket Strategies for Success

by Aggarwal, Vinod K.

• ISBN13: 9780312239138
• ISBN10: 0312239130
• eBook ISBN(s): 9780230107229
• Format: Trade Book
• Copyright: 2001-09-22
• Publisher: Palgrave Macmillan
• More Book Details
• Purchase Benefits

Summary

Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Although Japanese and American firms have invested heavily in those economies, European firms are poised to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. Here, original essays focus on the market and non-market strategies employed by European firms to boost their share of the Asian market and to rally European governments and the European Union in support of their initiatives. In addition to a novel theoretical framework to analyze strategy, three chapters focus on investment trends in Asia, lobbying in Asia, and the EU. The book also includes original case studies of the air transport, automobile, software, and finance sectors.

Author Biography

Vinod K. Aggarwal is Professor in the Department of Political Science and Director of the Berkeley Asia Pacific Economic Cooperation Study Center at the University of California at Berkeley.

Table of Contents

Preface	v
Contributors	ix
List of Acronyms	xi
Part One Theoretical Framework
Analyzing European Firms' Market and Nonmarket Strategies in Asia	3	(28)
Vinod K. Aggarwal
Part Two The Asian and European Market and Nonmarket Environments
Europe's Trade and Foreign Direct Investment in Asia	31	(28)
Shujiro Urata
Nonmarket Strategies in Asia: The Regional Level	59	(20)
John Ravenhill
Euro-Pressure: Avenues and Strategies for Lobbying the European Union	79	(28)
Cedric Dupont
Part Three Case Studies
From Local to Global: European Enterprise Software Strategies in Asia	107	(52)
Trevor H. Nakagawa
The Fast Lane to Asia: European Auto Firms in China	159	(28)
Nick Biziouras
Beverly Crawford
David and Goliath: Airbus vs. Boeing in Asia	187	(38)
William Love
Wayne Sandholtz
Penetrating the Regulatory Thicket in Asia: Nonmarket Strategies in Banking and Insurance	225	(32)
Klaus Wallner
Part Four Conclusion
Lessons from European Firm Strategies in Asia	257	(24)
Vinod K. Aggarwal
Index	281