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9780071628112

Winning Sales Letters From Prospect to Close

by
  • ISBN13:

    9780071628112

  • ISBN10:

    0071628118

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2009-08-10
  • Publisher: McGraw-Hill Education

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Summary

First impressions are critical. Make yours count with a winning sales letter!You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs.But do you put as much time and effort into that other, equally important sales tool: the writtenword? Communications, marketing, and media expert Ralph Allora shows how to crafteffective messages that reach out to new clients, keep you on their radar, and close the deal.Winning Sales LettersFrom Prospect to Closeteaches you how to: Strategize your messages for every stage of the selling process Command attention and motivate your clients Put your best self in every note Create engaging approaches for letters, e-mails, and text messages Avoid the mistakes that sabotage great communication"A sleek, practical guide to writing winning sales communications. Whether you're anovice trying to 'earn' the meeting or a savvy pro with writer's block, this bookwill help you connect, engage, and build trust with your customers." David Forgione, VP, Multi-Media Sales,The Wall Street Journal

Author Biography

Ralph Allora is the principal owner of Allora.Communications, a consultancy specializing in marketing.communication strategy, promotions and creative services for.a wide range of clients in the media and service industries..

Table of Contents

The Essentials
Letter-Perfect Rules
Deal-Makers
The Art of E-mail
Sample Letters
The Cheat Sheet
Table of Contents provided by Publisher. All Rights Reserved.

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