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DEV PATNAIK is a founder and principal of Jump Associates, a growth strategy firm. He is an advisor to some of the world’s most admired companies, including Hewlett-Packard, Target, Nike, and GE. Dev is an adjunct faculty member at Stanford University, where he teaches research methods to design and business school students. He lives in the San Francisco Bay Area.
PETER MORTENSEN is the communications lead at Jump Associates and a blog contributor for Wired.
The Case for Empathy | |
Introduction | p. 3 |
The Map is Not the Territory | p. 19 |
The Way Things Used to Be | p. 42 |
Creating Widespread Empathy | |
The Power of Affinity | p. 67 |
Walking in Someone Else's Shoes | p. 85 |
Empathy That Lasts | p. 105 |
Open All the Windows | p. 124 |
The Results of Empathy | |
Reframe How You See the World | p. 143 |
We Are Them and They Are Us | p. 165 |
The Golden Rule | p. 180 |
The Hidden Payoff | p. 200 |
Acknowledgments | p. 217 |
Endnotes | p. 223 |
Index | p. 237 |
About the Authors 251 | |
Table of Contents provided by Publisher. All Rights Reserved. |
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