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| Introduction | |
| Reading, Writing, Culture, and Texts: An Introduction to the Introduction | |
| Semiotics: The Study of Signs (and Texts) | |
| Systems of Reading: Making Sense of Cultural Texts | |
| The "Semiotic Situation" | |
| (or the "Moving Text") | |
| Texts, the World, You, and Your Papers | |
| Rhetoric: Writing's Soundtrack | |
| From Rhetoric to Writing | |
| Reading the World as a Text: Writing's Overture - | |
| Three Case Studies | |
| Case Study | |
| -Reading Public Space: Starbucks | |
| Case Study | |
| Reading Fonts: How Type Can Say a lot about Type | |
| Case Study | |
| -Can We Laugh?: Reading Art and Humor in Geico Commercials | |
| Reading This Text as a Text: Tips on Using this Book | |
| The World Is a Text: Writing | |
| The World Is a Text: Reading | |
| So, the World Is a Text: What Can You Do With It? | |
| The World Is a Text: Writing | |
| A Short Guide to The World Is a Text | |
| Writing | |
| How Do I Write a Text for College? Making the Transition from High School Writing | |
| From Semiotics to Lenses: Finding an Approach for your Essays | |
| Lenses, microscopes, and windows | |
| Language and elements of literary interpretation | |
| Context, historical and other | |
| Race, class, gender, sexual orientation, region, age-and more | |
| Landing on an Approach: An Entrée to the Essay Itself | |
| How Do I Write About Popular Culture Texts? A Tour Through the Writing Process | |
| Understanding the Assignment | |
| Freewriting and Brainstorming | |
| Outlining | |
| Constructing a Good Thesis | |
| Building an Opening Paragraph: A Case Study | |
| Building Good Paragraphs | |
| Drafting the Whole Essay | |
| Editing and Revising, Editing and Revising, Editing and Revising | |
| Turning in the Finished Product | |
| Some Final Tips-A Recap | |
| How Do I Argue About Popular Culture Texts? A Guide for Building Good Arguments | |
| Knowing Your Arguments | |
| Making Claims | |
| Using Claims and Support to Make Arguments: Some Helpful Tips | |
| Synthesis: Pulling it all together | |
| Know Your Audience | |
| Use Common Sense | |
| How Do I Get Info on Songs? Researching Popular Culture Texts | |
| Researching Non-Traditional Texts: One Method | |
| Nuts and Bolts Research | |
| Guerilla Research | |
| How Do I Know What a Good Paper Looks Like? An Annotated Student Essay | |
| How Do I Cite This Car? Guidelines for Citing Popular Culture Texts | |
| Using Parenthetical References | |
| Building the Works Cited Page | |
| Plagiarism | |
| Works Cited Examples | |
| How Am I a Text? On Writing Personal Essays | |
| -The World Is A Text: Reading | |
| Reading and Writing about the World around You | |
| Reading and Writing about Your Campus | |
| Reading and Writing about The Road | |
| Reading and Writing about Fashion | |
| Reading and Writing about a Bicycle | |
| Reading and Writing about Video Games | |
| Reading and Writing about Social Networking Sites: Making Friends and Getting "Poked" | |
| Reading and Writing about Family Guy: The Semiotics of Stream of Consciousness | |
| Reading and Writing about a Laboratory | |
| Reading and Writing about YouTube: The You in YouTube | |
| Reading and Writing about Advertising: Two Case Studies | |
| Reading And Writing About Television | |
| "Life According To Tv" | |
| "Beyond Fear: Heroes vs. 24" | |
| Black Bart' | |
| Simpson: Appropriation And Revitalization In Commodity | |
| Culture | |
| "Not That There's Anything Wrong With That" | |
| Society's Need For A Queer | |
| Solution: The Media's Reinforcement Of Homophobia Through Traditional Gender Roles | |
| Student Essay: Dave Rinehart, Sex Sells: A Marxist Criticism of Sex and the City | |
| Student Assignment: Hillary West, Media Journal: The Rosie O:donnell Show | |
| The Reality Tv Suite | |
| "Reality Tv Bites-Or Does It: The New Soap Opera Or | |
| The End Of Civilization. A Point-Counterpoint" | |
| "Reality Tv: Remaking Television Culture" | |
| "Real Or Not, It Doesn't Matter" | |
| "Reality Television: American Myths And Racial Ideology" | |
| Reading and Writing about the Visual Arts | |
| The Is it Art? Suite | |
| "Is The Names Quilt Art?" | |
| "It Isn't Pretty But Is It Art?" | |
| "Graffiti: The Anatomy Of A Piece" | |
| Student Essay: Theresa George, "The Multifacted Nature Of Street Art" | |
| "Andy Warhol: The Most Controversial Artist Of The Century?" | |
| Student Essay: Anne Darby, "#27: Reading And Writing About Cindy Sherman And Gender" | |
| "Sequential Art" | |
| The Reading A Photograph Suite | |
| "One Photo, Two Lenses: Frank | |
| Rich And David Plotz On One Of The Most Controversial Photos of 9/11" | |
| "Award-Winning Photo Puts Subjects On Defensive" | |
| "Liar, Liar Pants On Fire" | |
| The Censorship Suite | |
| Life Size andIn Color/American Supreme Justice | |
| Piss Christ | |
| Mapplethorpe, Joe | |
| What Is The Proper Way To Display A Us Flag | |
| Avalos, Hock And Sisco, Welcome To America's Finest Tourist Plantation | |
| Kissing Doesn't Kill | |
| Serrano, Klanswoman | |
| Citybank Posters | |
| Camptown Ladies | |
| The Holy Virgin | |
| Our Lady | |
| Yo Mama's Last Supper | |
| The Boondocks Cartoon | |
| Reading And Writing about Race And Ethnicity | |
| "In Living Color: Race And American Culture" | |
| "Mother Tongue" | |
| "True Tales Of Amerikkkan History Part Ii: The True | |
| Thanksgiving" | |
| "Why Are All The Blacks Sitting Together In The Cafeteria?" | |
| "The Sports Taboo" | |
| "Qallunaat: Inuits Study White Folks In This New Academic Field" | |
| "Race Is A Four-Letter Word" | |
| Betty Shameih: Censoring Myself | |
| Student Essay: Amy Truong, "Gender Expectations and Familial Roles within Asian American Culture" | |
| The Native American Mascot Suite | |
| "Imagined Indians Social Identities And Activism." | |
| "You Know, We Are All Indian:" | |
| Exploring White Power And Privilege In Reaction To The Ncaa Native American Mascot Policy" | |
| "The Indian Wars" | |
| A Suite of Mascot Poems | |
| A Suite Of Cartoons | |
| "Dude, I'm Honoring You." | |
| "Way Cool Outfit" | |
| "Can You Imagine" | |
| Reading And Writing About Movies | |
| "Great Movies: The First 100 " | |
| "The New Hollywood Racelessness: Only The Fast, Furious, (And Multiracial) Will Survive" | |
| "Mock Feminism" | |
| "My Heroes Have Never Been Cowboys" | |
| "Deciphering I: Robot- Random Thoughts From An Evolving Film Critic" | |
| "Construction Of The Female Self: Feminist Reading And Writing About Of The Disney Heroine" | |
| Student Essay: Whitney Black, Star Wars And America | |
| The Sicko Suite | |
| "Need A Doctor, That's Too Bad" | |
| "Botched Operation" | |
| "Sicko And Healthcare Reform" | |
| "Nothing Funny About Sicko" | |
| Interchapter: Reading And Writing About Images | |
| America, Cowboys, The West, And Race | |
| The Images Of Gender | |
| The Semiotics Of Architecture | |
| Landscape, Earth, And Excavation | |
| Laundry | |
| Two Flags | |
| Neighborhoods Cars Signs | |
| Private Symbol/Public Space: The Virgen Of Guadalupe | |
| Two Photos By Diane Arbus | |
| Diners | |
| Maps | |
| Advertisements | |
| "Primitive" Art? | |
| Signs?: Two Murals By Rigo | |
| Texas Postcards | |
| The American Signs On Route 66 Suite | |
| Reading And Writing About Gender | |
| "Marked Women, Unmarked Men" | |
| "Out Of Style Thinking: Female Politicians And Fashion" | |
| "Being A Man" | |
| Student Essay: "Pedro Almodovar and Gender" | |
| "You Would Have Me White" Maxine Kingston, "No Name Woman" | |
| Siobhan O'Connor: "Playing Doctor: The Pro-Life Movement's New Plan For Family Planning" | |
| Student Essay: "Unreal City: Gender And War" | |
| Third Wave Feminism Suite | |
| "Buffy as Third Wave Feminist Icon" | |
| Student Essay: Putting the "Me" | |
| Back in Medical Drama: Grey's Anatomy's | |
| Adventures in McFeminism Student Essay | |
| "La Femme Veronica": Intelligence as Power in Veronica Mars | |
| Student Essay | |
| Classically Different | |
| Takes a New Look at What It Means to Be a Girl | |
| Reading And Writing About Space: Public And Private | |
| "Campuses In Place" | |
| Spatial Segregation And Gender Stratification In The Workplace | |
| "How Suburban Design Is Failing Teenagers" | |
| "Shopping In A Group While Black: A Coach's Story" | |
| Making Space On The Side Of The Road: Towards A Cultural Study Of Roadside Car Crash Memorials" | |
| "Media And The City" | |
| Student Essay: Matt King, "Reading The Nautical Star" | |
| The Mall Suite | |
| "Reading The Shopping Mall City" | |
| "Planned Sprawl' And The Rise Of The Mall" | |
| "The Politics Of No Politics" | |
| "D. C. Panoply-And The First Black Mall" | |
| Reading And Writing About Advertising And Journalism | |
| "Before Jon Stewart: The Growth Of Fake News. Believe It" | |
| "Advertising And People Of Color" | |
| "Weasel Words" | |
| "The America The Media Don't Want You To See" | |
| "Reading Advertising: The Why And How Of Product Meaning" | |
| Student Essay: Brittany Gray, "Hanes Her Way" | |
| Student Essay: Arianne Galino, "Sister Act: A Destructive Form Of Writing" | |
| The Future Of Journalism Suite | |
| "Techno-Optimism Reasons There's a Bright Future for Journalism" | |
| "Rolling the Dice" | |
| "Bloggers vs. Journalists is over" | |
| "Extra! Extra! The future of Newspapers" | |
| "Forum: the Future of Newspapers" | |
| The Iraq War Suite | |
| "Mind Games" | |
| Fairness & Accuracy In Reporting (FAIR): Media Advisory, Iraq and the Media A Critical | |
| Timeline | |
| Live from Baghdad: The press's war | |
| "The press dun good in Iraq. But they could have dun better" | |
| "Red State, Blue State: Hometown News" | |
| "The Blogs of War" | |
| Reading And Writing About Relationships | |
| "Fiction: Happy Endings" | |
| "If Love Were All" | |
| "To Make A Friend, Be A Friend" | |
| "My Mother's Hands" | |
| "Say Everything" | |
| The College Relationship Suite | |
| Student Essay: Emily Littlewood, "Can You Handle The Commitment?: Three Types of College Relationships" | |
| "Boy Friend Between Those Two Words, A Guy Can Get Crushed" | |
| "Off Limits: Should Students Be Allowed To Hook Up With Professors?" | |
| "Case Study: tHarmful Hug" | |
| "When Is It Ok To Invite A Student To Dinner?" | |
| Reading And Writing About Music | |
| "Musical Cheese: The Appropriation Of Seventies Music In Nineties Movies" | |
| Student Essay | |
| "Is Tupac Dead?" | |
| Student Essay | |
| "Right On Target: Revisiting Elvis Costello's My Aim Is True" | |
| Student Essay: "Smells Like Teen Spirit,"By Matt Compton | |
| "Coal Miner's Daughter" | |
| The Authenticity Suite | |
| "All the Memories Money Can Buy" | |
| "Faux Americana: Why I Still Love Bruce Springsteen" | |
| "More Rock, Less Talk: Live Music Turns Off the Voices in Our Heads" | |
| "The Rap Against Rockism" | |
| Reading and Writing about Technology | |
| Credits | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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