Risky business | p. 1 |
Conclusion | p. 9 |
How to unlock any culture in the world | p. 11 |
The curse of anecdotes | p. 12 |
The TRUST model | p. 13 |
The three ingredients of culture | p. 15 |
The importance of cultural knowledge | p. 16 |
Understanding values and attitudes | p. 19 |
Understanding behaviour | p. 19 |
The need for a cultural business model | p. 20 |
The Five C's of culture | p. 20 |
Stereotypes and generalizations | p. 21 |
Other factors: Race, religion, sexual orientation and disability | p. 26 |
Conclusion | p. 27 |
Key learning points | p. 28 |
How people think | p. 29 |
How to understand values and attitudes | p. 35 |
How do I find out what's what? | p. 40 |
Conclusion | p. 41 |
Key learning points | p. 41 |
Cultural behaviour | p. 43 |
Why me? | p. 45 |
Scheduled, flexible and listening cultures | p. 50 |
Conclusion | p. 55 |
Key learning points | p. 55 |
How to increase your cultural sensitivity | p. 57 |
It's all about perception | p. 58 |
The Personal Cultural Profile | p. 59 |
Comparing cultures | p. 70 |
Interpreting your Personal Cultural Profile | p. 71 |
The 80/20 rule | p. 71 |
Is it personal, procedural or cultural? | p. 72 |
RADAR | p. 72 |
Personal qualities | p. 74 |
The six personal characteristics of cross-cultural sensitivity | p. 79 |
Conclusion | p. 81 |
Key learning points | p. 81 |
Communication | p. 83 |
The English language | p. 85 |
Taking culture into account | p. 91 |
Feel the people | p. 96 |
Presentations | p. 96 |
Writing emails | p. 98 |
Conclusion | p. 100 |
Key learning points | p. 101 |
Leadership and decision-making | p. 103 |
Top-down or egalitarian? | p. 105 |
Company organigrams: are they reliable? | p. 106 |
Taking ownership and delegation | p. 106 |
Hierarchy | p. 108 |
Consensus or individually driven decision-making | p. 109 |
Speeding up decision-making | p. 110 |
Breaking the chain of command | p. 111 |
Maintaining status | p. 112 |
Conclusion | p. 114 |
Key learning points | p. 114 |
Teams, motivation and feedback | p. 115 |
Two types of team | p. 117 |
Team selection | p. 118 |
Team leadership | p. 119 |
The process of team-working | p. 120 |
What, how and why cultures? | p. 122 |
Team motivation | p. 123 |
Feedback | p. 124 |
Virtual distributed teams | p. 125 |
Conclusion | p. 126 |
Key learning points | p. 127 |
Meetings and negotiations | p. 129 |
Where are meetings held? | p. 130 |
Who attends? | p. 131 |
How are meetings arranged? | p. 131 |
Expectations of meetings | p. 132 |
An agenda or not? | p. 132 |
Meetings etiquette | p. 133 |
Results and outcomes | p. 134 |
Negotiating | p. 135 |
Conclusion | p. 138 |
Key learning points | p. 138 |
Gift-giving and hospitality | p. 139 |
Gift-giving | p. 141 |
Hospitality | p. 145 |
Conclusion | p. 153 |
Key learning points | p. 153 |
The top ten countries in 2050 | p. 155 |
Doing business in China | p. 157 |
Doing business in the USA | p. 167 |
Doing business in India | p. 177 |
Doing business in Japan | p. 187 |
Doing business in Brazil | p. 197 |
Doing business in Russia | p. 207 |
Doing business in the United Kingdom | p. 217 |
Doing business in Germany | p. 227 |
Doing business in France | p. 237 |
Doing business in Italy | p. 247 |
Fact files | p. 257 |
Facts about Brazil | p. 258 |
Facts about China | p. 259 |
Facts about France | p. 260 |
Facts about Germany | p. 261 |
Facts about India | p. 262 |
Facts about Italy | p. 263 |
Facts about Japan | p. 264 |
Facts about Russia | p. 265 |
Facts about UK | p. 266 |
Facts about USA | p. 267 |
Further reading | p. 268 |
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