9780324015058

Every successful person must make decisions and communicate them to others. How those decisions are presented is often as important as what is being said. This authoritative book shows readers how to master the art of writing dynamic business reports, both simple and specialized. It provides in-depth insights about report characteristics, style and format, organization, primary and secondary resources, illustrations, and much more. In addition, there is an extensive list of selected World Wide Web business data resources.

I ORIENTATION TO BUSINESS REPORTS

(102)

Report Characteristics

(18)

Report Style and Format

(22)

Planning and Writing the Report

(28)

Illustrating the Report

(32)

II SIMPLE REPORTS

103

(38)

Writing Routine Reports

105

(16)

Writing Nonroutine Reports

121

(20)

III CONDUCTING BUSINESS RESEARCH

141

(102)

Planning the Research

143

(18)

Selecting Data Sources

161

(14)

Using Secondary Data Sources

175

(20)

Using Primary Data Sources

195

(24)

Analyzing Data for Complex Reports

219

(24)

IV SPECIALIZED REPORTS

243

(98)

Writing Business Research Reports

245

(40)

Writing Business Plans

285

(32)

Writing Policies, Procedures, and Instructions

317

(24)

V PRESENTING REPORTS ORALLY

341

(2)

Planning the Presentation

343

(18)

Creating and Delivering the Presentation

361

(16)

APPENDIXES

A Frequently Observed Writing Lapses (FOWLs)

377

(12)

B Selected Business Data Sources from the World Wide Web

389

(8)

C Source Acknowledgments for Business Research

397

Write to Win : How to Plan, Research, Draft, Edit, Write and Produce Successful Business Reports

0324015054

Summary

Table of Contents

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