9780321105271

Writing in the Health Professions

by
  • ISBN13:

    9780321105271

  • ISBN10:

    0321105273

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2004-12-14
  • Publisher: Pearson

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Summary

Practical, applied, and up-to-the-minute,Writing for the Health Professionsteaches students, healthcare professionals, and professional writers the essential skills in medical and health communications.Writing for the Health Professions looks at a wide range of health professionals┐ writing needs, including visual and electronic forms of communication, necessary in today┐s high-tech medical and health writing situations. The text addresses writing situations found in hospitals, clinics, HMOs, health insurance companies, and other health specialties. Covers a variety of genres including charting, patient histories, progress notes, procedural reports, handbooks, newsletters, brochures, websites, proposals, grant writing, and more.Those interested in learning the basics of medical and health communication.

Table of Contents

Foreword xiii
Preface xv
PART 1 CONSIDERATIONS IN WRITING FOR HEALTH AND MEDICAL AUDIENCES
CHAPTER 1 Audience Analysis and Context Analysis
1(31)
Overview
1(1)
How Do I Begin to Analyze?
2(1)
How Do I Determine the Context or Rhetorical Situation?
2(4)
Geography and Environment
2(1)
History
3(3)
How Do I Determine Audience Needs?
6(10)
Planning
7(1)
Media Access
7(3)
Local vs. Global Audience
10(1)
Gender
11(1)
Race
11(1)
Class
12(1)
Education
13(1)
Culture
13(2)
Age
15(1)
Attitudes
15(1)
How Do I Choose Research Tools?
16(10)
Library Research
16(2)
Internet Research
18(1)
Field Research
19(2)
Surveys
21(1)
Interviews
22(1)
Focus Groups
23(2)
Usability Testing
25(1)
What Is Usability Testing?
26(2)
Summary
28(1)
Discussion Questions
28(1)
Exercises
29(1)
Works Cited
30(1)
Endnotes
31(1)
CHAPTER 2 Ethics in Medical Writing
32(33)
Overview
32(1)
Why Do I Need to Be Aware of Ethics?
33(1)
How Does Ethics Affect Medical Writing?
34(1)
What Are Other Examples of Ethical Situations?
34(2)
What Is AMWA's Code of Ethics?
36(2)
What Copyright Issues Concern Health Writers?
38(2)
How Do I Obtain Permissions?
40(1)
What Do I Need to Know About Duplicate Publication?
40(2)
What Do I Need to Know About Copyright Law?
42(5)
Sample Letter Asking for Permission
43(1)
Illustrations
44(1)
Logos, Trademarks, and Registered Trademarks
45(2)
What Digital Copyright Issues Must I Know?
47(2)
Shareware
47(1)
Freeware
48(1)
Web Pages and Access Issues
48(1)
Graphics, Music, and Videos
49(1)
What Are On-line Ethics and Etiquette?
49(2)
How Do I Write for Differently Abled Audiences?
51(1)
Vision
52(1)
Hearing
52(1)
Digital Mobility
52(1)
How Do I Write for Multicultural Audiences?
52(1)
How Do I Protect Patients' Rights?
53(1)
What Is HIPAA?
54(2)
How Was HIPAA Phased In?
56(1)
What Are Patient Bills of Rights?
57(2)
Data Protection Act
58(1)
Living Wills
58(1)
Summary
59(1)
Discussion Questions
60(1)
Exercises
61(1)
Works Cited
62(1)
Endnotes
63(2)
CHAPTER 3 Document Design Principles and Project Vanagement
65(26)
Overview
65(1)
What Should I Do to Ensure Good Document Design?
66(1)
What Principles Do I Need for Designing?
67(8)
Layout (or Grid Layout)
67(3)
Headings or Headers
70(1)
Margins and/or White Spaces
71(1)
Typography
72(3)
How Do I Talk About Visual Document Design?
75(1)
How Do I Manage Large Projects?
76(8)
Phase 1: Health Information Planning
77(2)
Another Model for Phase 1
77(1)
The Second Part of Phase 1: Timeline or Schedule
78(1)
Phase 2: Content Specification
79(1)
Phase 3: Implementation
80(2)
Phase 4: Production
82(1)
Phase 5: Project and Performance Evaluation
83(21)
Project Evaluation
83(1)
Performance Evaluation
84(1)
How Do I Manage Communication Flow?
84(2)
Summary
86(2)
Discussion Questions
88(1)
Exercises
88(1)
Works Cited
89(1)
Endnotes
90(1)
PART II GENRES IN THE HEALTH PROFESSIONS
CHAPTER 4 Medical Diagnostic Practices and Charting
91(24)
Overview
91(1)
What Should I Know About Patient Charts?
92(1)
What Is Clinical Decision Making (CDM)?
93(3)
What Is the Heuristic That Makes Up a Chart?
96(1)
What Are Tentative Diagnoses?
96(1)
What Does a Patient History Include?
97(2)
What Does the Physical Examination Include?
99(1)
How Is the Physical Examination Recorded?
100(2)
What Is SOAP?
102(2)
What Are the Capabilities of On-line Charting?
104(6)
Patient Registration
104(1)
Order Management
105(1)
Clinical Documentation-Point-of-Care Reporting
106(1)
Clinical Data Repositories
107(1)
Laboratory Information Systems
107(1)
Nursing Language (Standardization Sources)
108(1)
Nursing Intervention Classifications
108(1)
Office Task Management Systems
109(1)
Patient Billing Systems
109(1)
Disadvantages
109(1)
Summary
110(1)
Discussion Questions
111(1)
Exercises
112(1)
Works Cited
112(1)
Endnotes
113(2)
CHAPTER 5 Medical Forms and Reports
115(19)
Overview
115(1)
What Are Encounter Forms?
116(1)
How Are Encounter Forms Customized?
116(7)
What Are Procedural Reports?
123(3)
What Are Progress Notes?
126(3)
What About Forms That Patients Fill Out?
129(1)
Summary
130(1)
Discussion Questions
131(1)
Exercises
132(1)
Works Cited
133(1)
Endnotes
133(1)
CHAPTER 6 Health Education Materials
134(26)
Overview
134(1)
What Are Well-Designed Traditional Materials?
135(1)
What Are Well-Designed Healthcare Handbooks?
135(7)
How Are Booklets and Magazines Designed?
142(3)
What Do Good Newsletters Look Like?
145(1)
What Do Well-Designed Brochures Look Like?
146(2)
What About Instruction Sheets?
148(3)
What Other Health Materials Are Available?
151(4)
What About On-line Materials?
153(2)
How Do I Find Reliable Health Web Sites?
155(1)
Summary
156(1)
Discussion Questions
157(1)
Exercises
158(1)
Works Cited
158(1)
Endnotes
159(1)
CHAPTER 7 Pudic Health Campaigns
160(26)
Overview
160(1)
How Does a Team Identify and Analyze a Problem?
161(1)
What Ethical Considerations Are Important?
162(2)
How Does a Team Develop Good Analyses and Proposals?
164(1)
What Is Audience Segmentation?
164(7)
How Are Segments Applied?
165(1)
How Do We Implement Our Research Plan?
166(1)
How Do I Include Multiple Perspectives?
167(1)
How Do Multiple Perspectives Change the Agenda?
168(1)
What Are Sense-Making Interviews?
168(1)
How Are Campaign Proposals Different?
169(2)
How Can I Implement Projects Effectively?
171(2)
What Media Choices Are Best for Campaigns?
173(3)
What Are Some Possible Strengths and Weaknesses?
176(1)
How Can I Troubleshoot a Campaign?
176(1)
What Assessment Techniques Should I Use?
177(2)
How Do I Debrief and Learn from a Campaign?
179(1)
What Grants and Foundational Support Are Available?
180(1)
Summary
180(2)
Discussion Questions
182(1)
Exercises
182(1)
Works Cited
183(1)
Endnotes
184(2)
CHAPTER 8 Grants, Proposals, and Government Documents
186(19)
Overview
186(1)
How Do I Get Started on a Grant?
187(1)
What Are the Basics of Grant Writing?
187(6)
What Is the First Step After I Have Located a Grant?
188(1)
What Writing Style Do I Use in a Grant?
188(1)
What About Outcomes and Assessments?
189(1)
What About the Qualifications Section?
190(1)
How Do I Prepare a Grant Budget?
191(1)
What Are Red Flags in a Budget?
191(1)
What Is a Good Caveat for a New Grant Writer?
192(1)
Why Aren't Government Documents User Friendly?
193(1)
How Do I Rewrite Government Documents?
193(2)
What Is the Role of Documentation?
195(3)
What Pharmaceutical Documents Are Necessary?
196(2)
How Do Insurance Documents Differ?
198(2)
How Does Insurance Communication Work?
198(2)
How Long Do Records Need to Be Kept?
200(1)
Summary
200(1)
Discussion Questions
201(1)
Exercises
202(1)
Works Cited
203(1)
Endnotes
204(1)
PART III MEDIA AND CULTURES
CHAPTER 9 Multicultural and International Medical Writing
205(24)
Overview
205(1)
Should Messages Be Local or Global?
206(2)
How Do I Find Particular Cultural Data?
208(1)
What Research Methods Are Best for Cultures?
209(3)
What Are "High-Context" and "Low-Context" Cultures?
212(2)
How Do I Avoid Offending Demographic Groups?
214(1)
What About Translation Issues?
215(5)
How Will Computers Impact Other Cultures?
220(2)
Summary
222(1)
Discussion Questions
223(1)
Exercises
224(1)
Works Cited
225(2)
Endnotes
227(2)
CHAPTER 10 Presenting Written Materials Visually
229(29)
Overview
229(1)
How Long Has Visual Communication Been Used?
230(4)
How Do I Decide Whether to Use Illustrations?
234(1)
What About Creating Illustrations Using Computers?
235(1)
What Do I Need to Know About Photographs?
236(3)
What Visuals Are Most Important?
239(1)
How Do I Construct Tables?
240(6)
How Do I Decide Whether to Use Tables?
246(3)
How Do I Format Tables?
249(1)
What Kind of Information Is Best for Graphs and Charts?
250(1)
How Do I Format Graphs and Charts?
251(1)
What About Flowcharts and Molecular Graphics?
252(1)
Summary
253(1)
Discussion Questions
254(1)
Exercises
255(1)
Works Cited
255(2)
Endnotes
257(1)
CHAPTER 11 Electronic Medical Writing
258(31)
Overview
258(2)
How Long Have Hospitals Used Computers?
260(2)
How Are Web Sites Used in Medicine?
262(4)
What Kinds of Designs Are Best?
266(1)
How Do l Write Software Documentation?
267(8)
How Do I Write Tutorials?
268(2)
How Do I Write a Procedural Tutorial?
270(4)
How Do I Write a Reference Tutorial?
274(1)
How Are Audiotapes Used?
275(1)
How Do I Design Multimedia?
276(2)
How Are Videos Used in Healthcare?
278(2)
What About PowerPoint Presentations?
280(1)
Summary
281(1)
Discussion Questions
282(1)
Exercises
283(1)
Works Cited
284(1)
Endnotes
285(4)
APPENDIX A Common Greek and Latin Roots, Prefixes, and Suffixes 289(8)
APPENDIX B Frequently Used Visual Design Terms 297(6)
APPENDIX C Frequently Used Clinical Abbreviations 303(6)
Credits 309(2)
Index 311

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