Writing For The Mass Media

  • ISBN13:


  • ISBN10:


  • Edition: 6th
  • Format: Paperback
  • Copyright: 2009-01-01
  • Publisher: Allyn & Bacon
  • View Upgraded Edition
  • Purchase Benefits
  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $79.60


This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information about media writing and the opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing: inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. Writing for the Mass Media also covers all major areas of media, including the Internet. In addition, its basic and practical approach makes this text an excellent book for any introductory writing course. New to the Sixth Edition bull; bull;A completely rewritten chapter on writing for the Web uses innovative exercises to develop writing skills, accounts for many of the structures and demands of the web environment, and helps students navigate in this medium. bull;Many new examples of good writing are featured in the text, against which students are encouraged to model their own writing. bull;New exercises found in many of the chapters, including those involving grammar and style, allow students to put content into practice. bull;An updated Companion Website (www.ablongman.com/stovall6e) and Instructorrs"s Manual, with additional material for lectures and discussion, as well as some additional exercise material, provide supplementary material for users. bull;A glossary provides easy access to definitions of terms used throughout the book. Praise for Writing for the Mass Media ";Stovallrs"s strengths are many. . .the book is a bargain and the inclusion of exercises for each chapter heightens its bargain status. Likewise, the back-to-basics approach makes the book accessible to a wide range of students."; ";For those who are in search of breadth, Stovallrs"s greatest virtue has to be the diversity of media writing tasks addressed. Not one of the competitors that I have used offers nearly the diversity of writing assignments treated by Stovall."; Laurence W. Fennelly, Macon State College ";Stovallrs"s text is easy to read and the information is easy to access for any entry-level course in media writing."; Christine Cranford, East Carolina University

Table of Contents

Prefacep. xi
Sit Down and Writep. 1
What Is Good Writing?p. 3
Getting Ready to Writep. 3
Basic Techniquesp. 6
Writing for the Mass Mediap. 10
Becoming a Professionalp. 10
Text and Imagesp. 11
And Finally...p. 13
Points for Consideration and Discussionp. 13
Further Readingp. 14
Websitesp. 14
Exercisesp. 14
Basic Tools of Writingp. 21
Grammarp. 22
Common Grammar Problemsp. 27
Punctuationp. 29
Spellingp. 31
Computer Aidsp. 35
Words, Words, Wordsp. 35
Writing with Clarityp. 37
Points for Consideration and Discussionp. 37
Further Readingp. 38
Websitesp. 38
Exercisesp. 38
Style and the Stylebookp. 49
Accuracyp. 50
Clarityp. 51
Brevityp. 54
Journalistic Conventionsp. 54
Journalistic Stylep. 58
Stylebooksp. 59
The Associated Press Stylebookp. 61
Language Sensitivityp. 63
Conclusionp. 67
Points for Consideration and Discussionp. 67
Further Readingp. 67
Websitesp. 67
Exercisesp. 68
Writing in the Media Environmentp. 83
The News Culturep. 84
Elements of Newsp. 85
Personal Sourcesp. 88
Interviewingp. 89
Observationp. 94
Stored Sources of Informationp. 95
The Importance of Accuracyp. 98
Deadlinesp. 99
Ethical Behaviorp. 100
Writing by Examplep. 102
Points for Consideration and Discussionp. 102
Further Readingp. 103
Websitesp. 103
Exercisesp. 103
Writing for Printp. 113
Characteristics of News Storiesp. 114
The Inverted Pyramidp. 119
The Lead Paragraphp. 122
Developing the Storyp. 124
Using Quotationsp. 128
Other Story Structuresp. 130
Types of News Storiesp. 132
Editing and Rewritingp. 137
Writing Feature Storiesp. 140
Characteristics of Feature Writingp. 142
Parts of a Feature Storyp. 143
The Challenge of Writingp. 144
Points for Consideration and Discussionp. 144
Further Readingp. 144
Websitesp. 144
Exercisesp. 144
Writing for the Webp. 171
Characteristics of the Webp. 172
Demands of the Audiencep. 175
Characteristics of Web Writingp. 177
Forms of Writingp. 180
Lateral Reportingp. 188
Wanted for the Web: Writers and Editorsp. 193
Points for Consideration and Discussionp. 193
Further Readingp. 193
Websitesp. 193
Exercisesp. 194
Writing for Broadcastp. 203
Selection of Newsp. 205
Characteristics of Writingp. 205
Story Structurep. 207
Broadcast Writing Stylep. 209
Broadcast Copy Preparationp. 211
Putting Together a Newscastp. 214
Conclusionp. 216
Points for Consideration and Discussionp. 217
Further Readingp. 217
Websitesp. 217
Exercisesp. 218
Writing Advertising Copyp. 231
A Love-Hate Relationshipp. 232
The Field of Advertisingp. 233
Beginning the Process: Needs and Appealsp. 234
The Audiencep. 237
The Productp. 239
The Advertising Situationp. 242
Copy Platformsp. 243
Writing the Adp. 245
Elements of a Print Adp. 247
Writing Advertising for Broadcastp. 251
Other Mediap. 256
Conclusionp. 258
Points for Consideration and Discussionp. 258
Further Readingp. 258
Websitesp. 259
Exercisesp. 259
Writing for Public Relationsp. 271
The Work of the PR Practitionerp. 272
Characteristics of the PR Practitionerp. 275
Writing News Releasesp. 277
Lettersp. 282
Company Publicationsp. 286
Oral Presentationsp. 290
Conclusionp. 294
Points for Consideration and Discussionp. 295
Further Readingp. 295
Websitep. 295
Exercisesp. 295
The Writer and the Lawp. 305
The First Amendmentp. 306
Defamationp. 308
The Plaintiff's Casep. 310
Affirmative Defensesp. 311
Privacyp. 313
Copyright and Trademarkp. 315
Advertisingp. 318
Broadcast Regulationp. 320
Conclusionp. 321
Further Readingp. 321
Websitesp. 321
Copy-Editing Symbolsp. 323
Grammar and Diagnostic Examsp. 325
Problem Words and Phrasesp. 345
Advertising Copy Sheetsp. 357
Glossaryp. 363
Indexp. 367
Table of Contents provided by Ingram. All Rights Reserved.

Rewards Program

Write a Review