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Preface | p. xi |
Sit Down and Write | |
What is Good Writing? | |
Getting Ready to Write | |
Basic Techniques | |
Writing for the Mass Media | |
Professionalism | |
The Changing Media Environment | |
And Finally . . | |
Basic Tools of Writing | |
Grammar | |
Sentences | |
Parts of Speech | |
Common Grammar Problems | |
Punctuation | |
Spelling | |
Computer Aids | |
Words, Words, Words | |
Writing With Clarity | |
Style and the Stylebook | |
Accuracy | |
Clarity | |
Brevity | |
Journalistic Conventions | |
Journalistic Style | |
Stylebooks | |
The Associated Press Stylebook | |
Language Sensitivity | |
Conclusion | |
Writing in the Media Environment | |
The News Culture | |
Elements of News | |
The Importance of Accuracy | |
Deadlines | |
Ethical Behavior | |
The Reporting Method | |
Sources of Information | |
Personal sources | |
Interviewing | |
Observation | |
Stores Sources of Information | |
Writing by Example | |
Basic News Writing I | |
The Inverted Pyramid | |
The Lead Paragraph | |
Developing the Story | |
Using Quotations | |
Characteristics of News Stories | |
Transitions | |
Attribution | |
Short Sentences, Short Paragraphs | |
Third Person | |
An Attitude for Accuracy | |
Basic News Writing II | |
Other Story Structures | |
Types of News Stories | |
Editing and Rewriting | |
Writing Feature Stories | |
Characteristics of Feature Writing | |
Parts of a Feature Story | |
The Challenge of Writing | |
Writing for the Web I | |
Characteristics of the Web | |
Writing Characteristics and Techniques | |
Forms of Writing | |
Microcontent | |
Weblogs | |
A Full Arsenal | |
Writing for the Web II | |
Journalism Expanded and Accelerated | |
Demands of the Audience | |
Characteristics of Web Writing | |
Backpack Journalism | |
Lateral Reporting | |
Web Packages | |
Wanted for the Web: Writers and Editors | |
Writing for Broadcast by Mark Harmon | |
Broadcast Style | |
Broadcast Copy Preparation | |
Television News Story Formats | |
Television News Story Scripts | |
Putting Together a Newscast | |
Conclusion | |
Writing Advertising Copy | |
A Love-Hate Relationship | |
The Field of Advertising | |
Beginning the Process: Needs and Appeals | |
The Audience | |
The Product | |
The Advertising Situation | |
Copy Platforms | |
Writing the Ad | |
Elements of a Print Ad | |
Writing Advertising for Broadcast | |
Web Advertising | |
Other Media | |
Conclusion | |
Writing for Public Relations | |
The Public Relations Process | |
An Organization's "Publics" | |
The Work of the PR Practitioner | |
Characteristics of the PR Practitioner | |
Writing News Releases | |
Video News Releases | |
Letters | |
Company Publications | |
Oral Presentations | |
Conclusion | |
The Writer and the Law by Matthew Bunker | |
The First Amendment | |
Defamation | |
The Plaintiff's Case | |
Affirmative Defenses | |
Privacy | |
Copyright and Trademark | |
Advertising | |
Broadcast Regulation | |
Conclusion | |
Copy-Editing Symbols | |
Grammar and Diagnostic Exams | |
Problem Words and Phrases | |
Advertising Copy Sheets | |
Glossary | |
Index | |
Table of Contents provided by Publisher. All Rights Reserved. |
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