Foreword | p. xi |
Plan to Win | p. 1 |
Why Do You Need a Plan? | p. 5 |
Business Plan Basics | p. 11 |
Missions and Goals | p. 29 |
Executive Summary and Business Strategy | p. 35 |
Know Your Business | p. 45 |
Know Your Real Estate | p. 59 |
Structure and Strategy | p. 65 |
The Logistics | p. 85 |
Marketing Your Business | p. 97 |
Marketing Trends and Timing | p. 111 |
Funding and Financials | p. 121 |
Financial Forecasting | p. 139 |
Presenting the Plan | p. 167 |
Business Plans Around the World | p. 177 |
Business Plan Competitions | p. 191 |
Conclusion | p. 199 |
Appendix | |
Business Startup Check List | p. 201 |
Business Plan for Mikhail's Tacos, Inc. | p. 205 |
Index | p. 237 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.