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The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World

Name: The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World
Price: $34.97 USD
Availability: InStock
Author: Wanqiang, Li
ISBN: 9781259584534

by Wanqiang, Li

ISBN13:
9781259584534
ISBN10:
1259584534
eBook ISBN(s):
9781259584541
Edition: 1st
Format: Hardcover
Copyright: 2016-10-03
Publisher: McGraw-Hill Education
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The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World > ISBN13: 9781259584534

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Foreword by Lei Jun

Chapter 1: A Sense of Engagement

Chapter 2: Product

Chapter 3: Brand

Chapter 4: Social Media

Chapter 5: Service

Chapter 6: Design

Chapter 7: Alee's Notebook

Postscript

Appendix A: Events

Appendix B: Illustrations

Acknowledgements: The Benefactors of This Particular Dream

Index

Supplemental Materials

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