You. Com : Manage Your Online Self for Profit, Image and Business Success

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  • Format: Paperback
  • Copyright: 2011-06-28
  • Publisher: Kogan Page Ltd
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the internet is vast and can be an inhospitable place for organizations and individuals trying to make their mark. to stand out in the crowd, you need to learn how to be creative online and get your various profiles on different websites working in tandem to promote your brand and your business. you.com gives vital advice on how to manage your online image using tools such as linkedin, facebook, twitter and youtube to your best advantage. it shows how you can stay connected to the things that matter (via rss feeds, news feeds, netvibes, etc) and includes essential tips on using online networking to find a better job, recruit staff or identify new people to work with. illustrated by fascinating international case studies from businesses and individuals such as richard sambrook, former director of bbc world service and global news, nancy william of tiger two, gill carrick of executive search firm odgers berndtson and dulce merrit of barbican consulting, this book tells you all you need to know to improve your visibility online and ensure a high ranking on search engines. with illuminating examples of how an online image can go wrong, and invaluable advice on how to put it right, you.com will help you to get control, get noticed and get the results you want from your online profile.

Author Biography

Cresta Norris has years of valuable experience in online marketing. She has been the head of new media content at UKTV (a joint venture between Virgin and the BBC) and creator of online content for the marketing arms of the BBC and Freeview. She is also the author of A Quick Start Guide to Online Selling (also published by Kogan Page).

Table of Contents

Acknowledgementsp. viii
Introductionp. 1
Getting startedp. 9
The picturesp. 10
The CVp. 12
Your vision and values statementp. 16
The videop. 23
The nuts and bolts of getting startedp. 26
Action for getting startedp. 33
Unlocking your creativityp. 35
Case study: Clare Burnettp. 36
The nuts and bolts of being creativep. 43
Action for creativesp. 48
Getting informedp. 49
Case study: Richard Sambrook, Global Vice Chairman and Chief Content Officer, Edelman and former Director of the BBC's Global News divisionp. 50
The nuts and bolts of informationp. 57
Action for informationp. 62
Getting controlp. 63
Gatekeeping your online privacyp. 63
How the online environment is differentp. 66
Case study: Dulce Merritt of Barbican Counsellingp. 67
Online safety tips for adultsp. 72
The nuts and bolts of successful gatekeepingp. 74
Action to stay in controlp. 82
Getting famousp. 83
Social mediap. 83
Case study: Nancy William of Tiger Twop. 85
The nuts and bolts of getting famousp. 98
Action for getting famousp. 103
Getting a jobp. 105
Case study: Lucinda Craig, jobseekerp. 106
It's never too early to start lookingp. 110
Case study: Gill Carrick, headhunterp. 112
The nuts and bolts for jobhuntersp. 116
Action for jobseekersp. 129
Getting your name in search enginesp. 131
What is PageRank?p. 131
Case study: Jonathan Adamsonp. 134
Nuts and bolts of search engine optimizationp. 137
Action for search engine optimizationp. 144
Getting a resultp. 145
Promote your cause through social networksp. 146
Case study: Florence Lawfordp. 147
Nuts and bolts of raising the profile of your campaignp. 154
Case study: Mark Phillips sets up the Debbie Fundp. 160
Action for getting a resultp. 167
The final word on you.comp. 169
Indexp. 171
Table of Contents provided by Ingram. All Rights Reserved.

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