If You're Not First, You're Last : Sales Strategies to Dominate Your Market and Beat Your Competition

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2010-06-01
  • Publisher: Wiley
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During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses. If You're Not First, You're Last is about how to sell your products and services -- despite the economy -- and provides the reader with ways to capitalize regardless of their product, service, or idea. Grant shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You're Not First, You're Last include: Converting the Unsold to Sold -The Power Schedule to Maximize Sales -Your Freedom Financial Plan -The Unreasonable Selling Attitude.

Author Biography

Grant Cardone is an international sales expert, sales trainer, motivational speaker, and author. He is a regular guest on Fox TV, a weekly contributor for The Huffington Post, and has written articles for many other major sites. He has created three multimillion-dollar companies: Cardone Training Technologies in Los Angeles; the online virtual sales training site at www.virtualsalestraining.com; and The Cardone Group in Orlando, Florida. Grant currently lives in Hollywood, California, with his wife and daughter.

Table of Contents

Introductionp. v
Four Responses to Economic Contractionsp. 1
Power Base Reactivationp. 23
Past Client Reactivationp. 33
The Most Effective Call to Advance and Conquerp. 45
Converting the Unsoldp. 57
Multiply through Existing Clientsp. 71
Delivering at "Wow" Levelsp. 81
The Importance of Pricep. 89
Activate Second Sale to Boost Profitsp. 97
The Value-Added Propositionp. 105
Act Hungryp. 113
Expand Acceptable Client Profilep. 121
Effective Marketing Campaignsp. 127
Repackaging for Increased Profitsp. 137
The Power Schedule to Advance and Conquerp. 147
An Advance-and-Conquer Attitudep. 161
Your Freedom Financial Planp. 175
The Most Important Skill Needed to Advance and Conquerp. 185
The Unreasonable Attitudep. 199
Conclusion: How to Guarantee Your Positionp. 209
Afterwordp. 215
Glossaryp. 219
Indexp. 249
Table of Contents provided by Ingram. All Rights Reserved.

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