YouTube for Business Online Video Marketing for Any Business

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  • Edition: 1st
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  • Copyright: 2008-08-19
  • Publisher: Que Publishing
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To any businessperson or marketing professional, YouTubers"s 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers inYouTube for Businessshow you how to make YouTube part of your online marketing planand drive traffic to your companyrs"s website. In this book yours"ll learn how to: bull; Develop a YouTube marketing strategy bull; Decide what types of videos to produce bull; Shoot great-looking YouTube videoson a budget bull; Edit and enhance your videos bull; Create a presence on the YouTube site bull; Manage a video blog bull; Generate revenues from your YouTube videos bull; Produce more effective YouTube videos Includes profiles of successful businesses bull; Blendtec bull; Charles Smith Pottery bull; Annette Lawrence, ReMax ACR Elite Group, Inc. bull; Stone Brewing Company bull; D-Link AuthorMichael Millerhas written more than 80 how-to books over the past two decades, with more than one million copies in print. His best-selling books includeYouTube 4 You,Tricks of the eBay Business Masters, Absolute Beginnerrs"s Guide to Computer Basics, andGooglepedia: The Ultimate Google Resource. Front cover quote: "Never thought you could use YouTube for your business? Well, think again! This book gives you a complete overview of why, how, and the technology to get you started." Rhonda Abrams, USAToday small business columnist and author of Successful Marketing: Secrets & Strategie

Author Biography

Michael Miller is a successful and prolific author. He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics to an everyday audience. Mr. Miller has written more than 80 nonfiction books over the past two decades, with more than a million copies in print. His books for Que include YouTube 4 You, Making a Living from Your eBay Business, Tricks of the eBay Business Masters, and Googlepedia: The Ultimate Google Resource. You can email Mr. Miller directly at youtube4business@molehillgroup.com. His website is at www.molehillgroup.com, his YouTube channel is at www.youtube.com/user/trapperjohn2000, and his Video Blogging for Business video blog is at businessvideoblog.blogspot.com.



Table of Contents

Introductionp. 1
How This Book Is Organizedp. 2
Conventions Used in This Bookp. 3
Web Pagesp. 3
Special Elementsp. 3
More Onlinep. 4
Get Ready to You Tubep. 4
Marketing Your Business Online with You Tubep. 5
How YouTube Can Help You Market Your Businessp. 7
A Short History of YouTubep. 7
YouTube: The Early Daysp. 8
YouTube LaunchesAnd Gets Acquiredp. 9
YouTube Todayp. 9
Is Video Right for Your Business?p. 9
What Types of Businesses Can Use YouTube?p. 11
What Kinds of Videos Can You Produce?p. 12
Inform and Sellp. 12
Educate and Sellp. 13
Entertain and Sellp. 13
How Can You Use YouTube to Market Your Business?p. 14
YouTube for Brand Awarenessp. 14
YouTube for Product Advertisingp. 14
YouTube for Retail Promotionp. 15
YouTube for Direct Salesp. 15
YouTube for Product Supportp. 16
YouTube for Product Trainingp. 16
YouTube for Employee Communicationsp. 17
YouTube for Recruitingp. 17
The Big Picturep. 18
Table of Contents provided by Publisher. All Rights Reserved.


Introduction IntroductionUnless you've been living in a cave for the past year or two, you've no doubt heard of YouTube, the video-sharing site owned by Google. YouTube lets anyone post videos online that everyone can watch. It's a fun site and a popular one, constantly ranking in the top ten of all sites on the Web with close to 20 million visitors per month. With more than 100 million videos on the YouTube site (more than 80% being amateur in nature), it would take a viewer more than 400 years to watch them all!For businesses, YouTube represents a new and exciting way to reach potential customers. But how do you market to YouTube's 20 million viewers? It's surprisingly easy--if you know the secrets.That's why I wrote this book. I designedYouTube for Business: Online Video Marketing for Any Businessto help any business, small or large, incorporate YouTube as a part of its online marketing mix. You learn how YouTube can help you market your company, brand, products, and services online; what types of videos you should create; how to create those videos; and how to promote and make money from your YouTube videos. It's easy enough that any business can do it.The information included in this book is both strategic and technical. That means you find general marketing advice alongside specific technical instructions; you learn how to use YouTube as a marketing tool as well as how to create, post, and manage YouTube-friendly videos. If you do it right, YouTube can become an important part of your marketing mix and drive a lot of traffic (and sales) to your existing website.If you don't believe me, just look at the five businesses profiled throughout this book. Some are large and some are small, but all get tremendous value from a minimal investment. Read how they do it and learn from their experiences. How This Book Is OrganizedYouTube for Business: Online Video Marketing for Any Businessis part marketing text, part computer book; that's because you need both marketing and technical skills to take best advantage of YouTube as a marketing channel. To that end, I organized this book into five main parts, as follows:Part I, "Marketing Your Business Online with YouTube,"helps you incorporate YouTube as part of your online marketing strategy. You learn how YouTube can help you market your business, as well as get advice on how to create more effective YouTube videos.Part II, "Producing Your YouTube Videos,"is all about the technical aspect of creating videos for online videos. You learn the necessary audio and video technology, as well as how to create webcam, semi-pro, and professional videos. You even learn how to edit your videos by using any desktop personal computer.Part III, "Managing Your YouTube Videos,"shows you how to upload your videos to the YouTube site, create a presence in the YouTube community, and incorporate your YouTube videos into your own website.Part IV, "Working with YouTube Video Blogs,"covers a specific type of YouTube video: the video blog orvlog. You learn how to create and manage your own video blog, as well as how to integrate your video blog with an existing text-based blog.Part V, "Promotion and Monetization,"is all about the money. You learn how to track your videos' performance, how to promote your YouTube videos, and how to generate revenues from your videos.And, as I mentioned previously, each section ends with a profile of a successful business using YouTube as part of its marketing mix. These case studies show you exactly how businesses just like yours use YouTube; there's real value in these real-world ex

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