CART

(0) items

YouTube for Business : Online Video Marketing for Any Business,9780789747266

YouTube for Business : Online Video Marketing for Any Business

by
Edition:
2nd
ISBN13:

9780789747266

ISBN10:
078974726X
Format:
Paperback
Pub. Date:
1/1/2011
Publisher(s):
Que
List Price: $24.99

Rent Book

(Recommended)
 
Term
Due
Price
$19.99

Buy New Book

Currently Available, Usually Ships in 24-48 Hours
$17.49

eBook

Downloadable Offline Access
Lifetime Access
$15.30

Used Book

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $2.39

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 2nd edition with a publication date of 1/1/2011.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • YouTube for Business : Online Video Marketing for Any Business
    YouTube for Business : Online Video Marketing for Any Business




Summary

This Second Edition shows how to use YouTube for effective marketing and is now updated to include new business-related YouTube features. Includes case studies: examples of businesses, large and small, that are successfully using YouTube as part of their online marketing mix.

Author Biography

Author Michael Miller has written more than 100 how-to books over the past two decades, with more than one million copies in print. His best-selling books include The Ultimate Web Marketing Guide, Using Google AdWords and AdSense, The Complete Idiot’s

Guide to Search Engine Marketing, Sams Teach Yourself YouTube in 10 Minutes, Sams Teach Yourself Google Analytics in 10 Minutes, and Absolute Beginner’s Guide to Computer Basics.

Table of Contents

I. Marketing Your Business Online with YouTube


1. How YouTube Can Help You Market Your Business
2. Developing Your YouTube Marketing Strategy
3. Creating Informative Videos

4. Creating Educational Videos

5. Creating Entertaining Videos

6. Incorporating YouTube Videos in Your Overall Web Marketing Mix


II. Producing Your YouTube Videos


7. Understanding Audio/Video Technology
8. Shooting Webcam Videos
9. Shooting Semi-Pro Videos
10.Shooting Professional Videos 
11. Editing and Enhancing Your Videos

12. Tips for Producing More Effective YouTube Videos


III. Managing Your YouTube Videos


13. Uploading Your Videos to YouTube
14. Annotating and Linking Your Videos

15. Managing Comments
16. Establishing Your YouTube Channel
17. Leveraging the YouTube Community
18. Incorporating YouTube Videos on Your Own Website


V. Promotion and Monetization


19. Tracking Performance
20. Marketing Your YouTube Videos
21. Optimizing Your Videos for Search
22. Advertising Your YouTube Videos

23. Using Call-to-Action Overlays on Your Videos
24. Generating Revenues from Your YouTube Videos

25. Using YouTube for B2B Marketing 



Please wait while the item is added to your cart...