Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site

by Smith, Jon

• ISBN13: 9780071629607
• ISBN10: 0071629602
• Edition: 1st
• Format: Paperback
• Copyright: 2009-09-29
• Publisher: McGraw-Hill Education

Summary

Quick and easy ways to take full advantageof all Google has to offerAnyone can create a website, but only those who knowhow to optimize search enginesespecially Googlewill maintain asuccessfulwebsite.Be #1 on Googlehelps readers build a business presence on the Internet's top search engine that willinstantly attract more customers, outshine the competitors,and generate greater profitability. Aspiringweb moguls will learn the importance of coming upwith the right keywords in the right place, using metadatatheir advantage, and measuring what works andwhat doesn't to avoid wasting time and effort.

Author Biography

Jon Smith was a member of the startup team for Amazon.co.uk, Kitbag.com, and The Florist Exchange. The author of Smarter Business Startups and Web Sites That Work, he is the managing director of Espressio, Ltd, the UK's leading digital curriculum service.

Table of Contents

Careful Now	p. vi
Introduction	p. vii
What's So Special about Google, Then?-Is It Really All That?	p. 1
I Wanna Be Number 1-Taking the Restricted View	p. 4
It's Not Yogurt ... Organic (or Natural) versus Paid-For	p. 7
View Askew-How Google Sees Your Site	p. 10
Uncovering the Data-Unleashing Your Inner Miss Marple	p. 13
Pimp My Metadata-The Hidden Message	p. 16
That Keyword Is So Owned-Satellite Sites	p. 19
Analyze This-Google Analytics	p. 22
Destination Me-The Importance of Inbound Links	p. 25
Who's Lookin'?-Keyword Bias	p. 28
Who Are Ya?-It's All in the Details, So Does Your Domain Registration Tally?	p. 31
Open with a Joke-Keyword Prominence and Relevance	p. 34
Laid-Back Surfers-The Google Search	p. 37
Selling Out-Accepting Google Advertising	p. 40
Say That Again?-Keyword Proximity	p. 43
Jargon Busting-Hits, Visitors, Page Views, and Uniques ...	p. 46
Here, Look Over Here-Registering with Search Engines	p. 49
Essential Code?-Meta Robots, etc....	p. 52
Me in France Number 113-Using Images Correctly	p. 55
Cloaked Content-Being Up-Front with Your Intentions	p. 57
Content Is King-Building Pages the Right Way Around	p. 60
Whose Page? My Page!-Owning Page 1	p. 63
Face-Off-Posing as Two Different Brands	p. 66
How Ya Doin'?-Benchmarking Your SEO Performance	p. 69
All Links Are Not Born Equal-PageRank, Relevance, and Are You Trustworthy?	p. 71
No DMOZ, No Champagne Corks-The Importance of the Open Directory Project	p. 74
Google Pretender?-Competition for the Throne	p. 77
Your Web Site under the Knife-You at the Back, Pay Attention ...	p. 80
Where Next?-The Site Map and Google	p. 83
Rank and File-How Are Your Keywords Performing?	p. 86
Number Crunching-Stats, Stats, and More Stats	p. 89
IP City-Location Management in a Virtual World	p. 92
Treating Users and Google Differently-E-Commerce and the Session ID Curse ...	p. 95
Web Design #404-"Page Cannot Be Found" Suicide	p. 98
How Clean Is Your House?-Nonsmoking, Professional, Clean Code Only	p. 101
JavaScript Intolerance-Cookies and a Lack of Appetite	p. 104
The Bigger Picture-Cash-Poor, Time-Poor? Click Here ...	p. 107
Deep, Deep Down-Understanding the Long Tail	p. 110
Feeding Hungry Eyes-Forums, Communities, and RSS	p. 112
Switching on Targeting Computer ... Good and Bad Navigation	p. 115
The WORLD Wide Web-Running a Multilingual Web Site Marketing Campaign	p. 118
No Rest for the Wicked-Refining, Retuning, Rediscovering ...	p. 121
Naming the Child-Web Addresses and the Importance of First Names	p. 123
Knowing Google-Dinner Party Secrets You Can Reveal ...	p. 125
It's My Party-Inviting Links without Seeming Desperate	p. 128
Yahoo! and Industry-Specific Directories-Entering the World of Other Search Engines	p. 131
Negative Press-Being Dissed on the Web	p. 134
What? Explain!-SEO in a Nutshell	p. 137
Google AdWords-Pay to Be First	p. 139
I'll Make You Number 1!-The Dangers of SEO/AdWord "Specialists"	p. 141
Is This Working?-User Testing to Monitor Your Search Results	p. 143
I Am/Am Not King of the Hill-A Word of Warning	p. 145
Index	p. 147
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