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Questions About This Book?
What version or edition is this?
This is the 1st edition with a publication date of 4/15/2009.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
Introducing the Thumbnail Media Planner Prentice Hall is offering the Thumbnail Media Planner to supplement your marketing or advertising textbook. Published annually since 2003 by a leading advertising agency exec, The Thumbnail Media Planner is a compact marketing/media reference already purchased by thousands of advertising and marketing professionals. The Planner contains key data about the USA marketplace and each of the major media, including projected media costs for 2009 (which promises to be a strong Buyerrs"s Market). For more information, visit the web site: www.thumbnailmediaplanner.com
Ron Geskey has over 30 years of senior account and media management experience at leading advertising agencies: Leo Burnett/Chicago, D’Arcy, Campbell Ewald. He is now CEO of 2020:Marketing Communications, a publishing and consulting company. In addition to General Motors, Geskey has also worked with Green Giant, H.J. Heinz, Kentucky Fried Chicken, Keebler, Glad Products, Allstate Insurance, American Bankers Association, 3M Company, and others. Geskey has taught advertising classes at Texas Tech University and the University of South Carolina. He holds a Masters Degree from Southern Illinois University, doctoral work at Texas Tech, and management education from Wharton, Northwestern, and Michigan State. Geskey is also the author of marketing materials sold at www.admediastore.com, and he is the author of a new book, David vs. Goliath: Guerrilla Media Buying for Small Business, A New Way to Win.