5 Kick-Ass Strategies Every Business Needs: To Explode Sales, Stun The Competition, Wow Customers and Achieve Exponential Growth

by Grede, Robert

• ISBN13: 9781402206405
• ISBN10: 1402206402
• Format: Paperback
• Copyright: 2006-05-31
• Publisher: Sourcebooks Inc

Summary

The newest addition to the Next Level series: a treasure trove of strategies for growing and improving your business Strategies for Getting to the Next Level is an essential addition to the Next Level series. Unlike the previous books, this referenece is filled with specific strategies and techinqiues on different topics, which you can use to take your business to the next level. The book can be read front to cover, or readers can select the topics currently on their priority list.

Table of Contents

Acknowledgments	ix
Introduction	1	(6)
Defining Your Business	7	(26)
Understanding Marketing	33	(24)
The Strategic Marketing Plan	57	(36)
The 5 Kick-Ass Strategies	93	(4)
Kick-Ass Strategy #1: Buy Market Share	97	(36)
Kick-Ass Strategy #2: Hunt	133	(34)
Kick-Ass Strategy #3: Farm	167	(24)
Kick-Ass Strategy #4: New Products	191	(18)
Kick-Ass Strategy #5: Merge or Acquire	209	(10)
Managing Your Growth	219	(34)
Cash Is King	253	(22)
Managing Your Human Assets	275	(24)
Social Profit	299	(10)
Glossary of Terms	309	(14)
Index	323	(2)
About the Author	325