9781118692172

76 Ways to Increase Special Event Attendance

by
  • ISBN13:

    9781118692172

  • ISBN10:

    1118692179

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2013-05-13
  • Publisher: Jossey-Bass
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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

Originally published by Stevenson, Inc., this practice resource provides readers with a wide assortment of strategies aimed at increasing attendance for special events. It includes a variety of techniques to promote events and strategies for attracting the intended constituents.

Important topics covered include:

  • Marketing and promoting events
  • How to increase ticket sales
  • Broadening an event's appeal
  • Market special events with new mobile applications
  • Offering transportation to increase attendance
  • Social media promotion
  • Event organization
  • Guidelines for hosting record-setting events
  • Entertainment
  • Donor attraction
  • Appreciation-themed events
  • Schedules and timing
  • Celebrity/VIP involvement
  • Pre-event coverage
  • Partnering/collaboration

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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