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Originally published by Stevenson, Inc., this practice resource provides readers with a wide assortment of strategies aimed at increasing attendance for special events. It includes a variety of techniques to promote events and strategies for attracting the intended constituents.
Important topics covered include:
- Marketing and promoting events
- How to increase ticket sales
- Broadening an event's appeal
- Market special events with new mobile applications
- Offering transportation to increase attendance
- Social media promotion
- Event organization
- Guidelines for hosting record-setting events
- Entertainment
- Donor attraction
- Appreciation-themed events
- Schedules and timing
- Celebrity/VIP involvement
- Pre-event coverage
- Partnering/collaboration
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
