The 800-Pound Gorilla of Sales : How to Dominate Your Market

by Bill Guertin

• ISBN13: 9780470553633
• ISBN10: 0470553634
• Format: eBook
• Copyright: 2009-11-01
• Publisher: Wiley

Summary

Smart insight and best practices for achieving sales excellence in any marketThe proverbial 800-pound gorilla is the monster in the room that you just can't ignore, though maybe you want to. In sales, the 800-pound gorilla is that salesperson or company who totally dominates their market, taking more than their fair share of business, and winning time after time. How can you compete with that? More importantly, how can you be that?The 800-Pound Gorilla of Sales uses case studies of individuals and companies who dominate their markets to show you how to become the biggest beast in your particular sales jungle. Combining sales best practices, creative marketing, memorable service, and innovative techniques, this monster of a sales guide doesn't just show you how to win more business; it shows you how to win almost all of the business. Includes real-world examples and proven tactics for total sales domination Written by a professional sales trainer with clients in the NBA, NFL, and MLB, and more than 25 years of on-the-street selling experience Features actual case studies of individuals and companies that consistently dominate their competitionIn the sales game, more is always better. This guide will show you how to bite off a gorilla-sized piece of your market.

Table of Contents

Dedication

Acknowledgements

Foreword

Preface

Live Large, Take Charge

When you're Really Big, It's Hard to Hide Anywhere

Thank You, American Tourister

No One's Ever done it before

They Look Good in Blue Tights

The Really Strong Silent Type

One Banana, Two Banana

Roarrrrr!

Speak the Language of Yes, but Take No for an Answer

Where Leopards Hang Out

It's More Fun to Beat Your Chest and Roar

Foraging, Shelter, and Mating

The Action Plan

Conclusion

About the Author

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