Abandon the Ordinary : Building a Distinctive Leadership Brand in Business, Family, and Church

by Lytle, Richard L.

• ISBN13: 9780891125419
• ISBN10: 0891125418
• Format: Hardcover
• Copyright: 2010-09-01
• Publisher: Leafwood Pub

Summary

In ABANDON THE ORDINARY, Dr. Richard S. Lytle draws on his many years of experience in marketing and management to share a down-to-earth plan for how readers can build their own valuable leadership brands that will stand apart from generic imitations.

Table of Contents

Introduction	p. ix
Perspective
The Trouble with Generic	p. 1
Brand Killer Number One: The Voice of the Crowd	p. 17
Brand Killer Number Two: The Opponent	p. 27
Position
When in Charge, Take Charge	p. 39
What's the Big Idea?	p. 55
More Than Shadows on a Cave Wall	p. 69
Drafting the Blueprint	p. 89
Power
Power In	p. 107
Power Up	p. 115
Power On	p. 127
Promise
Intellectual Bandwidth	p. 139
A Healthy Heart	p. 149
Moral Character, Edge, and Faith	p. 159
A Final Thought	p. 179
	p. 185
	p. 197
Endnotes	p. 199
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