Accidental Genius Revolutionize Your Thinking Through Private Writing

by Levy, Mark

• ISBN13: 9781605095257
• ISBN10: 1605095257
• Edition: 2nd
• Format: Paperback
• Copyright: 2010-08-02
• Publisher: Berrett-Koehler Publishers

Summary

Where do your best ideas come from? So often we censor and criticize ourselves before even committing an idea to writing. Mark Levy, author of Accidental Genius, shows us how to stop censoring ourselves and tap into our most powerful creative thinking by using a variety of writing exercises. This energizing and pragmatic book guides readers through a series of easy, private writing exercises to get at their best, most creative, and most practical thinking by building upon previous knowledge. These techniques act as catalysts which guide readers toward new perspectives, critical insights, and resourceful idea generation. Levy also demonstrates how to refine our free writing into useful content. This second edition includes updates on how to use these writing and thinking exercises to generate raw material for books, articles, presentations, blog posts, and tweets. It also includes new "forced creativity" exercises that encourage new and unusual ways of thinking, helping readers to reframe and reposition their businesses. Accidental Geniusis an invaluable tool that will teach readers how to unleash their hidden creativity through free writing to better understand the world, make decisions, and solve problems.

Author Biography

Mark Levy is the founder of Levy Innovation, a marketing strategy firm.  Levy works as a consultant to entrepreneurial companies where he dramatically increases fess through positioning, ideation, and book coaching.  He also works as the CMA of Creative Realities LLC, an experiential branding and marketing firm that creates powerful and innovative environments and experiences.  As a consultant, Mark Levy gives multiple speeches, talks, and webinars annually. In addition to writing articles for national newspapers, including the New York Times, and industry magazines, such as American Bookseller, Levy served as co-creator and magic consultant on the book Magic for Dummies, which is widely considered to be the most valuable primer on magic ever written.  Levy is also the author of How to Persuade People Who Don’t Want to Be Persuaded and Accidental Genius: Revolutionize Your Thinking Through Private Writing.  Mark Levy teaches “Writing for Businesses and Professionals” at Rutgers University.

Table of Contents

Introduction: Your Mind Is Bigger Than You Think	p. 1
The Six Secrets to Freewriting	p. 13
Secret #1: Try Easy	p. 15
Secret #2: Write Fast and Continuously	p. 19
Secret #3: Work against a Limit	p. 25
Secret #4: Write the Way You Think	p. 29
Secret #5: Go with the Thought	p. 35
Secret #6: Redirect Your Attention	p. 41
Powerful Refinements	p. 45
Idea as Product	p. 47
Prompt Your Thinking	p. 53
Open Up Words	p. 57
Escape Your Own Intelligence	p. 65
The Value in Disconnecting	p. 69
Using Assumptions to Get Unstuck	p. 75
Getting a Hundred Ideas Is Easier Than Getting One	p. 81
Learn to Love Lying	p. 85
Hold a Paper Conversation	p. 89
Drop Your Mind on Paper	p. 97
The Writing Marathon	p. 103
Doubt Yourself	p. 107
The Magic of Exact Writing	p. 113
Extract Gold from a Business Book	p. 121
You Are What You Focus On	p. 129
Going Public	p. 135
Sharing Your Unfinished Thoughts	p. 137
Help Others Do Their Best Thanking	p. 145
Notice Stories Everywhere	p. 151
Build an Inventory of Thoughts	p. 157
Write Your Own Rules	p. 163
The Fascination Factor	p. 169
Freewrite Your Way to Finished Prose	p. 173
Notes	p. 179
Acknowledgments	p. 183
Index	p. 185
About Mack Levy	p. 189
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