Accounting for Goodwill

by Beretta Zanoni; Andrea

• ISBN13: 9780415451499
• ISBN10: 0415451493
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-04-15
• Publisher: Routledge

Summary

This book provides an illuminating analysis of Internally Generated Goodwill from a strategic point of view. The author launches his strategic analysis from a foundational understanding of Internally Generated Goodwill as determined largely in relationship to intangible resources and competitive differentials. Arguing that intangible resources are at the origin of competitive differential--and accordingly at the origin of the achievement of economic profit--the author shows how Internally Generated Goodwill can be considered as the economic expression of competitive differentials and, therefore, as the expression of the greater firm'¬"s value that originates from those differentials. In addition to offering this innovative theoretical framework, the author develops a variety of practical tools for generating value estimates and value breakdowns of IIG. The masterful analysis provided here focuses on developing methods for identifying the elements that compose IIG and on achieving an accurate estimate of its value, ultimately seeking to evaluate the limitations and advantages of the existing variety of approaches to analyzing the constituent parts of IIG and to devise accounting practices that will help academics and professionals alike to obtain more significant and lucid results.

Table of Contents

Introduction

Goodwill: Meaning and Relevance

The Valuation of the Internally Generated Goodwill snd its Breakdown

Business Goodwill and Corporate Good will

Goodwill and Competitive Heterogeneity: System Goodwill, Positional Goodwill and Firm Capabilities

Valuation of Unrecorded Intangible Assets and Reduced Goodwill

Integration of the Different Breakdown Approaches

Appendix

Notes

Bibliography

Index

Table of Contents provided by Publisher. All Rights Reserved.