Advances in Tourism Destination Marketing: Managing Networks

by Kozak; Metin

• ISBN13: 9780415492386
• ISBN10: 0415492386
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-08-25
• Publisher: Routledge

Summary

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketingoffers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.

Table of Contents

List of figures	p. x
List of tables	p. xi
List of contributors	p. xiii
Preface	p. xix
Destination marketing and management	p. 1
Research in tourism marketing: an analysis of topics and methodologies	p. 3
Diversity, devolution and disorder: the management of tourism destinations	p. 15
Success factors of tourism networks	p. 27
Strategic positioning and performance of tourism destinations	p. 40
Destination branding	p. 57
A movie map conversion study: a case study of Pride & Prejudice	p. 59
Music-tourism networks: a study of three festivals in Queensland	p. 74
Destination brand licensing	p. 88
Destinations as gadgets: co-creating a sportive identity for Voss	p. 99
Destination networks	p. 111
Networking approaches for sustainable destination management	p. 113
Tourism destinations: a network analysis of the web space	p. 125
Exploring stakeholder roles in destination management networks	p. 138
Vacation decision making and choice	p. 155
Influence of women's lifestyles on holiday decisions	p. 157
Access and use of e-commerce in the Spanish tourism market	p. 170
The formation of destination choice sets: an interpretive approach	p. 183
Risk perceptions and risk reduction strategies as determinants of destination choice	p. 195
Identification of important service factors in group package tours	p. 207
Consumer experiences and perceptions	p. 219
Holiday resort visitor motivations and their relationship with satisfaction	p. 221
Building a tourist typology based on motivations for visiting a cultural city	p. 233
Effect of complaint management on loyalty versus probability of ending relationship	p. 244
Index	p. 255
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