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9780324114652

Advertising with Advertising Display Collection

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  • ISBN13:

    9780324114652

  • ISBN10:

    0324114656

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2000-10-13
  • Publisher: South-Western College Pub
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Supplemental Materials

What is included with this book?

Summary

Advertising delivers practical, real-world information on the advertising process with a lively writing style, hundreds of ads, examples, and applications, and the strongest focus on Internet, Integrated Marketing Communications, and new media available.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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