Advertising and Consumer Citizenship: Gender, Images and Rights

by Cronin,Anne M.

• ISBN13: 9780415223249
• ISBN10: 0415223245
• Format: Nonspecific Binding
• Copyright: 2001-01-04
• Publisher: Routledge

Summary

It is commonly accepted that we live in a society increasingly dominated by consumerism, where what we are is expressed by what we buy, and that advertising is one of the primary means through which we absorb these meanings. In this exciting and provocative study, Anne Cronin uses a close analysis of a variety of print advertising to highlight gender's organising function in the contemporary culture of the image and to explore the articulation between the sexed, classed and racialised construction of the consumer which advertising creates and the figure of the citizen produced by contemporary political discourses of identity and belonging across Europe.

Author Biography

Anne M. Cronin is a lecturer in the Sociology department and the Institute for Cultural Research at Lancaster University

Table of Contents

List of plates	vii
Series editors' preface	ix
Acknowledgements	xi
Introduction	1	(9)
The individual, the citizen and the consumer	10	(27)
Advertising knowledges	37	(17)
Advertising, texts and textual strategies	54	(29)
Branding vision: advertising, time and privilege	83	(22)
Female visions: advertising, women and narrative	105	(28)
Visual epistemologies and new consumer rights	133	(23)
Concluding remarks	156	(5)
Appendix: research findings	161	(2)
Notes	163	(4)
Bibliography	167	(8)
Index	175