Advertising and Identity in Europe

by Cannon, Jackie; Baubeta, Patricia Anne Odber De; Warner, Robin; Warner, Ian Robin

• ISBN13: 9781841500379
• ISBN10: 1841500372
• Format: Hardcover
• Copyright: 2001-02-01
• Publisher: Intellect L & D E F A E

Author Biography

Jackie Cannon is Senior Lecturer in Spanish at Oxford Brookes University. Patricia Odber is Senior Lecturer in Hispanic Studies at Birmingham University. Robin Warner is Director of Portuguese Studies at Sheffield University.

Table of Contents

Acknowledgements	v
Preface	1	(4)
Image and Spanish Country of Origin Effect	5	(13)
J. Enrique Bigne
Supra-Nationality and Sub-Nationality in Spanish Advertising	18	(14)
Jackie Cannon
`Danes don't tell Lies'
On the Place of `Made In' Advertising in a Post-National Trading Environment	26	(6)
David Head
Rhetorical Devices in Television Advertising	32	(61)
P.M. Crompton
R. McAlea
Voices with or without Faces
Address and Reader Participation in Recent French Magazine Advertising	42	(9)
Beatrice Damamme-Gilbert
What makes a Promotional Brochure Persuasive?
A Contrastive Analysis of Writer Self-reference in a Corpus of French and English Promotional Brochures	51	(13)
Yvonne McLaren
This is Your Lifestyle
Self-Identity and Coherence in some English and Spanish Advertisements	64	(12)
Robin Warner
The Dull, the Conventional and the Sexist
Portuguese Wine Advertising	76	(9)
Cristina Agua-Mel
Spreading the Word and Sticking Your Tongue Out
The Dual Rhetoric of Language Advertising in Catalan	85	(8)
Helena Buffery
Discovering Advertising	93	(8)
Patricia Odber de Baubeta
Whose Prize is it Anyway?
Press Coverage of the 1998 Nobel Prize-Winner for Literature	101	(11)
Sandi Michele de Oliveira
Nation and Nostalgia
The Place of Advertising in Popular Fictions	112	(9)
Nickianne Moody
Between the Modern and the Postmodern
European Soap Operas and their Adverts	121	(9)
Hugh O'Donnell
Fools, Philosophers and Fanatics
Modes of Masculinity in World Cup-Related Advertising	130
Anne M. White