Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card,9780073101262

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Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card

by George E Belch; Michael A Belch

Edition:

7th

ISBN13:

9780073101262

ISBN10:

0073101265

Format:

Hardcover

Pub. Date:

1/1/2007

Publisher(s):

MCGRAW HILL

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This is the 7th edition with a publication date of 1/1/2007.

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