CART

(0) items

Advertising Promotion and Other Aspects of Integrated Marketing Communications,9781111580216
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Advertising Promotion and Other Aspects of Integrated Marketing Communications

by ;
Edition:
9th
ISBN13:

9781111580216

ISBN10:
1111580219
Format:
Hardcover
Pub. Date:
1/16/2013
Publisher(s):
Cengage Learning
List Price: $324.33

Rent Textbook

(Recommended)
 
Term
Due
Price
$129.73

Buy Used Textbook

Usually Ships in 2-3 Business Days
U9781111580216
$227.03

Buy New Textbook

Currently Available, Usually Ships in 24-48 Hours
N9781111580216
$291.90

eTextbook

Downloadable Offline Access
  • Apple Devices
  • Android Devices
  • Windows Devices
  • Mac Devices

 
Duration
Price
$81.49
More New and Used
from Private Sellers
Starting at $128.00
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 9th edition with a publication date of 1/16/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • Advertising Promotion and Other Aspects of Integrated Marketing Communications
    Advertising Promotion and Other Aspects of Integrated Marketing Communications
  • Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8th Edition
    Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8th Edition
  • Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
    Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
  • Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
    Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
  • Advertising, Promotion, And Other Aspects of Integrated Marketing Communications
    Advertising, Promotion, And Other Aspects of Integrated Marketing Communications




Summary

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.


Please wait while the item is added to your cart...