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9780816079834

Advertising and Public Relations

by
  • ISBN13:

    9780816079834

  • ISBN10:

    0816079838

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2010-05-01
  • Publisher: Facts on File
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List Price: $14.95

Summary

Jumpstart your career in advertising and public relations with this helpful resource.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Excerpts

Jumpstart your career in advertising and public relations with this helpful resource. There were 48,000 advertising and public relations businesses in the United States in 2006, according to the Bureau of Labor Statistics. Employing more than 500,000 people, the fields of advertising and public relations are projected to grow by 14 percent through 2016. Together they offer almost unlimited opportunity for talented, creative, and dedicated workers. But they are also known to have intense, high-pressure work atmospheres and are very sensitive to economic ups and downs. Advertising and Public Relationsprovides the behind-the-scenes information readers need to launch a successful career in these fields, including an overview of the current state of the industry, a breakdown of key jobs within advertising and public relations, fast facts, and tips for effective communications and networking. Readers will become acquainted with the ins and outs of this industry, including its key publications, Web sites, schools, and training programs.

Excerpted from Advertising and Public Relations by Stan Tymorek
All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.

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