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9780816076208

Advertising, Sales, and Marketing

by
  • ISBN13:

    9780816076208

  • ISBN10:

    0816076200

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2009-04-30
  • Publisher: Facts on File
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List Price: $16.95

Summary

In today's dynamic employment scene it is common for professionals to change careers during their working lives. Whether to seek fresh challenges, live a preferred lifestyle, or find a more personally satisfying line of work, more and more people are choosing new and different career paths. Sometimes experienced workers are forced to launch a new career due to the economic realities of a changing job market. The Field Guides To Finding A New Career provide essential tools in mapping out a path in some of today's most exciting industries. This book offers a step-by-step process for assessing your personal skills and experience and applying them to advertising.

Author Biography

Ken Mondschein was a 2007-2008 winner of a Fulbright grant to France and is currently completing his dissertation on medieval ideas of time at Fordham University. He is the author of several career advice books and writes for the column "A History of Single Life" for Nerve.com. He lives in New York City.

Table of Contents

Introduction: Finding a New Careerp. vii
How to Use This Bookp. ix
Make the Most of Your Journeyp. xi
Self-Assessment Quizp. xvii
Advertising Executivep. 1
Advertising Creative Directorp. 12
Sales Representativep. 21
Marketing Managerp. 31
Marketing Survey Researcherp. 40
Trade Show Representative or Coordinatorp. 51
Copywriterp. 61
Graphic Designer or Media Designerp. 72
Retail Managerp. 83
Going Solo: Starting Your Own Businessp. 93
Outfitting Yourself for Career Successp. 107
Indexp. 119
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Excerpts

Embark on a new career in advertising, sales, and marketing!Professionals looking for a career change to the fields of advertising, sales, and marketing need look no further.Advertising, Sales, and Marketingprovides readers with valuable insight on how to change careers and features interviews with professionals in the field as well as self-assessment tests to get them on the right path. This valuable new career guide helps readers identify important skills or qualities needed to succeed in this field, and a list of further information and trade organizations is also provided.Careers profiled include:Advertising creative directorAdvertising executiveCopywriterGraphic designerMarketing managerMarketing survey researcherSales representativeTrade show representative.
Excerpted from Advertising, Sales, and Marketing by Print Matters
All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.

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