Advertising and Satirical Culture in the Romantic Period

by John Strachan

• ISBN13: 9780521882149
• ISBN10: 0521882141
• Edition: 1st
• Format: Hardcover
• Copyright: 2008-02-04
• Publisher: Cambridge University Press

Summary

Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This is the first full-length study to pay sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines a new approach to the literary culture of the day with an examination of the cultural impact of its commercial language.

Table of Contents

Introduction

A 'department of literature': advertising in the Romantic period

'Humbug and co.': satirical engagements with advertising 1770-1840

'We keeps a poet': shoe blacking and the commercial aesthetic

'Publicity to a lottery is certainly necessary': Thomas Bish and the culture of gambling

'Barber or perfumer': incomparable oils and crinicultural satire

'The poetry of hair-cutting': J. R. D. Huggins, the emperor of barbers

Conclusion: 'thoughts on puffs, patrons and other matters': commodifying the book

Bibliography

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